The Pulse (08-10-12)
August 10, 2012 ● Volume 01, Issue 32
View 08-10-12 issue of The Pulse
Products & Services News
CO-OP Shared Branching grows in first six months
CO-OP Shared Branching reported growth during the first six months of 2012 following the merger of CO-OP Financial Services and FSCC Inc., which was effective at the first of the year. During the first half of 2012, Shared Branching added 55 credit unions to its client roster, which is 31 percent more than the 42 credit unions that CO-OP and FSCC combined added during the first half of 2011.
Through Shared Branching, credit unions across the country have joined together to create shared service center locations. The Shared Branching network enables credit unions to provide their members with thousands of convenient locations to perform transactions, just as if they were at their home credit union. As of June 30, the number of branch locations totaled 4,648, making CO-OP Shared Branching the fourth-largest branch network nationwide, behind three national banks.
"The expansion of the CO-OP Shared Branching network was one of our key objectives in unifying credit union shared branching services last year, so that credit unions could better serve their members," said Stan Hollen, CO-OP Financial Services President/CEO. "Credit unions are clearly seeing the benefits of the efficiencies we have gained in branding, technology and administrative costs as a result of the merger."
In addition to branches, CO-OP Shared Branching has 2,200 Vcom Kiosk locations at 7-Eleven stores. For more information about CO-OP Financial Services, contact MnCUN Vice President – Network Service Corporation John Ferstl by email or at (651) 288-5505.
Invest in America introduces gas station advertising
Thanks to the efforts of CU Solutions Group (CUSG), credit unions involved with Invest in America can now participate in affordable, localized advertising alternatives through a partnership with Gas Station TV (GSTV), the largest at-the-pump digital TV network. The partnership provides CUSG with an effective marketing tool to broaden the reach for the products, services and discounts offered through Invest in America (IIA).
"When looking for ways to extend the reach of Invest in America, we found GSTV was the perfect partner,” said David Adams, CEO of CUSG. "The network's ability to effectively reach consumers both nationally and locally is unparalleled.”
GSTV's IP-based geo-targeting capabilities allow CUSG to customize its messaging down to the individual station level in the communities where credit union clients conduct business. This level of targeting increases the efficiency of Invest in America's marketing efforts by hyper-local targeting its messaging in ways traditional media can't.
Credit unions can secure a spot on GSTV by following the steps below:
Develop – Credit unions work with a CUSG marketing consultant to develop their marketing plan and campaign.
Map – CUSG maps the credit union's branch locations to the nearest GSTV gas stations.
Bundle – Credit unions can bundle marketing and analytic services with their GSTV media to increase their ROI.
Create – Agents can help the credit union create their spot, and GSTV programs it to play at predetermined stations.
To learn more about GSTV, watch a free informative webinar. For more information about Invest in America, contact MnCUN Vice President – Network Service Corporation John Ferstl by email or at (651) 288-5505.