The Pulse (10-05-12)
Oct. 5, 2012 ● Volume 01, Issue 40
View 10-05-12 issue of The Pulse
Credit Union News
Minn. CUs make life's big decisions easy
When you're making big choices, you have a financial ally with Minnesota credit unions. This message is the focus of the most recent component of MnCUN's Bankziety consumer awareness campaign. Launched earlier this week, the "Life's Big Decisions" campaign uses a Facebook voting application to present these decisions in a fun and light-hearted way, while simultaneously promoting credit unions as the solution to bankziety.
This Life's Big Decisions campaign is part of the broader Bankziety consumer awareness campaign. Using contributions from the Minnesota Network Advertising Fund (MNAP), this campaign educates 21-35 year olds about credit unions and encourages them to switch to a credit union. The initiative focuses on consumers' feelings of financial frustrations and engages people in conversation about the components of finances that drive them crazy, give them anxiety or make them frustrated.
The Facebook Life's Big Decisions application is a six-week campaign that focuses on the "grown-up" decisions facing Gen Y. Each week will highlight a different life stage, including having children, graduating from college, planning for retirement, buying a car, etc. Facebook users will vote on small decisions surrounding these big events in life. They will vote on whether to have a traditional wedding cake topper pr a nontraditional cake topper, buying a sporty or classic car, choosing a traditional or unique baby name, etc. Each time a person votes they will be entered into a drawing for a $100 gift card.
Credit unions are encouraged to check out the Life's Big Decisions campaign on the Minnesota Credit Unions Facebook page. Share the news about this campaign with your members and employees! For more information about the consumer awareness campaign, visit Bankziety page of the Network website. The Bankziety page also includes sample web text that credit unions can use to promote the contest to their members.
Indonesian co-op reps receive an in-depth look at Minn. CUs
Bringing to life the principles of the International Year of Cooperatives, MnCUN staff met with Indonesian cooperative representatives on Sept. 25 to discuss the intricacies of government oversight, the credit union difference and industry growth. The meeting was part of the group's two-week tour of Minnesota and Wisconsin cooperatives, which focused on learning about the U.S. government's role in regulating the co-op industry. The event tied into MnCUN's yearlong efforts to raise awareness of the International Year of Cooperatives and the impact that cooperatives have on society.
On Sept. 25, MnCUN welcomed Indonesian cooperative representatives to its office and participated in a discussion on the growth and development of the U.S. and Minnesota cooperative movements.
The Indonesian representatives, which included the advisor to the Indonesian Minister of Cooperatives and two cooperative experts, visited MnCUN to learn about the structure, development and growth of Minnesota credit unions. Citing the challenges facing the relatively young Indonesian cooperative movement, the visitors outlined the country's desire to learn from cooperatives and credit unions in the United States.
MnCUN staff enhanced the representatives' understanding of Minnesota credit unions by providing an overview of the organization's role in helping the state's credit unions grow and thrive. Department managers highlighted the Network's initiatives in the areas of governmental affairs, education, compliance and communications. The international visitors also received an in-depth look at MnCUN's for-profit activities and the role they play in fulfilling credit unions' products and services needs.
Focusing on credit unions' interaction with the government, MnCUN also outlined how credit unions are regulated at the state and federal levels. Staff discussed the challenges presented by the current compliance burden and the ways in which MnCUN and Minnesota credit unions work to affect and change regulatory and legislative policies.
"Through this exchange, people from Minnesota and Indonesia – two places that are a world apart from each other – were able to share ideas and expertise and collaborate on the issues facing cooperatives around the world,” said MnCUN President & CEO Mark D. Cummins. "Visits like this one, and thousands of others like it around the world, demonstrate how the principles of cooperatives transcend across countries and cultures.”
Join the celebration! October is co-op month & GREAT month
October is an exciting month for cooperatives and credit unions in Minnesota and worldwide. Cooperatives around the globe are bringing attention to their unique structure and contributions to communities through co-op month, International Credit Union Day and GREAT month. Minnesota credit unions are encouraged to join the celebration by coordinating activities in their community.
Co-op month is a time when consumers are educated about the impact these organizations have on the economy and the communities they serve. This year's celebration is the culmination of the yearlong International Year of Cooperatives (IYC) event. Since Oct. 31, 2011, the IYC has been highlighting how cooperatives help to reduce poverty, create jobs and promote socio-economic development around the world. Through these efforts, cooperatives have increased public awareness of the cooperative mission.
This month, Minnesota credit unions are encouraged to incorporate education about cooperatives into any activities they have planned for International Credit Union (ICU) Day on Oct. 18. With the theme of "Members Matter Most,” this year's ICU Day aims at the heart of the mission of credit unions as cooperatives that exist solely to serve members. To assist credit unions in celebrating ICU Day, the Network has a number of resources available, including celebration ideas, a sample press release and letter to the editor, a downloadable poster and web graphics. Visit the ICU Day web page for these resources and other tools for celebrating this credit union day.
Throughout October, Minnesota credit unions are also invited to celebrate GREAT month, which is a time to encourage credit union employees and members to join the GrassRoots Education & Action Team. GREAT provides credit union professionals, volunteers, members and supporters the opportunity to help preserve, protect and promote Minnesota credit unions.To assist credit unions in promoting GREAT to members, the Network has created a variety of free promotional materials. For more information about this initiative and to download promotional materials, visit the GREAT Membership Drive page of the Network website.
Bowl a strike for MnCU4Kids
It's time to lace up your bowling shoes and join the Minnesota Credit Unions for Kids (MnCU4Kids) committee for its 5th Annual Bowl-O-Rama on Thursday, Oct. 25. This event will provide credit union professionals and volunteers the opportunity to raise money for Gillette Children's Specialty Healthcare and have fun doing it.
To be held at Stars & Strikes Entertainment Center in Wyoming, this midday event includes lunch, three games of bowling and prize drawings.The proceeds from this fundraiser go toward assisting children at Gillette Children's Specialty Healthcare, which helps kids with disabilities and chronic conditions.
Registrations for the Bowl-O-Rama must be received by Friday, Oct. 12. More information and a printable registration form are available in the Event Calendar section of the Network website.