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The Awareness Fund is used to provide ongoing resources for increasing consumer awareness of credit unions. The Funds will be employed for strategic purposes, to include: public affairs initiatives, media outreach and relations activities, market research studies, targeted paid media, and other awareness efforts. The Awareness Fund Committee was created to oversee expenditures out of this fund.
Each December, a solicitation is sent to all Minnesota credit unions in conjunction with the annual MnCUN membership dues. The dues statements contain a suggested contribution to the Credit Union Awareness Fund, which supports consumer awareness initiatives. This suggested contribution is calculated by $0.04 per $1,000 in assets ($15,000 maximum and $500 minimum contribution).