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ICU Day 2013

International Credit Union Day 2013

Join your colleagues around the world in celebrating the cooperative spirit of credit unions and be part of the 2013 International Credit Union (ICU) Day on Thursday, Oct. 17. This year's theme of "Credit Unions Unite for Good" speaks to the powerful credit union values, shared networks and advantages that result from credit unions' collaboration to better serve members. Sharing and celebrating the benefits of credit unions raises awareness for and reinforces the message that credit unions are the best financial partners. Find resources to promote ICU Day below.

Don't forget, October is also GREAT month! One of the best ways credit unions can "Unite for Good" is by encouraging more members, credit union employees and volunteers to join MnCUN's GrassRoots Education & Action Team, or GREAT. To learn more about promoting GREAT and helping people sign up for this important program, go to the GREAT Membership Drive webpage.


Promote #DontTaxMyCU on ICU Day, too

To help establish the value of credit unions, especially the value they bring to consumers and the economy because of their tax status, the ICU Day "Unite for Good" message should also be combined with the "Don't Tax My Credit Union" message. During your credit unions' ICU Day celebrations, also make available "Don't Tax My Credit Union" materials. Remind members that they need to reach out to their legislators and tell they to keep credit union's corporate income tax exemption intact.

 Engage your members with these three items:

Legislator cards – Sign and send these to senators and representatives
These may be printed on cardstock by your credit union. Have members fill in the information on the lines provided. (Note: An address label is needed for the card intended for the representative in your district. See "Federal legislators contact info" on the Tax Advocacy Resources page

Sample email – Tell your Congressman: "Don't Tax My Credit Union"

" Don't Tax My CU" petition – Pledge to do your part in this campaign

For more information on the "Don't Tax My Credit Union" campaign, and additional tools including legislators' social media contact info and sample Facebook and Twitter posts, visit the Network's Tax Advocacy Resources webpage.


ICU Day promotional materials

Signed proclamation from Gov. Mark Dayton declaring Oct. 17, 2013, as International Credit Union Day in Minnesota.

International Credit Union Day, which originated in 1927, is celebrated the third Thursday of October each year and has provided greater visibility to credit unions and other cooperatives worldwide.

The ICU Day materials below can help recognize your credit union, along with the 196 million members across 100 countries, and spread awareness of the credit union movement. The sample documents can be customized and used to promote your credit union and the significance of ICU Day. You'll also find a link to the history of ICU Day that can be shared with your members, as well as useful talking points.

You may find additional promotional items and ICU Day information on CUNA's International Credit Union Day page or the World Council of Credit Unions ICU Day 2013 page.


Promote ICU Day 2013 in your credit union and on the website with this poster art and web icon.

Celebration Ideas

On Oct. 17, credit unions in every part of the world, from Minnesota to Malaysia, will recognize what the industry has accomplished by exemplifying the cooperative spirit. You are encouraged to use ICU Day as an opportunity to raise awareness about the great work your credit union is doing and to give your members a chance to get more involved. There are a variety of ways you can make International Credit Union Day unique to your credit union:

  • Hold an open house at your credit union and branch offices. Conduct tours and serve refreshments.
  • Invite elected officials to a "meet the members” day.
  • Offer loans or new share draft accounts for the same fees that the credit union charged the year it opened.
  • Offer your credit union as an elementary school field trip destination.
  • Coordinate "Lunch & Learn” sessions that teach basic financial management skills.
  • Organize a fun event to teach your staff and members about credit union history and philosophy.

For more ideas of what your credit union can do for ICU Day, check out these Celebration Ideas from the Credit Union National Association.