The Pulse (05-08-13)
May 8, 2013 ● Volume 02, Issue 18
View 05-08-13 issue of The Pulse
Credit union Shared Branching gets rebranded
The most recognized credit union consumer brand name will now be applied to the industry's Shared Branching network. CU Service Centers and its swirl logo and signage will be replaced by a CO-OP Shared Branch logo in a two-year rebranding process. Migration to the new logo will be done in a phased approach for the benefit of shared branch users, as well as participating credit unions and state networks.
The decision on the consumer branding initiative was approved by the Boards of Directors of Service Centers Corporation (SCC), Credit Union Service Corp. (CUSC) and FSCC, LLC, the three entities that comprise CO-OP Shared Branching.
"The merger of CO-OP and FSCC last year has led to a rapid expansion of the industry's shared branching network – and the opportunity to unify the brand and make the unique credit union concept of shared branching much better known to consumers,” said Stan Hollen, President/CEO of CO-OP Financial Services. "We can do this by drawing on the CO-OP name, which is already well known to them through our ATM network.”
In March, CO-OP Financial Services announced that CO-OP Shared Branch had reached 5,000 live teller branches nationwide. CO-OP Shared Branch also offers members access to more than 2,000 self-service locations at credit union branches and in select 7-Eleven stores nationwide.
CO-OP Network, which incorporates 30,000 ATMs nationwide, 9,000 of which are deposit-taking, is the largest credit union ATM network, and larger than any network operated by a bank. CO-OP Financial Services is also making a slight revision to the ATM brand as well, to ensure that the ATM and shared branch networks present the same look and feel to consumers. CO-OP Network is being rebranded to CO-OP ATM.
"We are changing the consumer-facing signage of CO-OP Network to CO-OP ATM because we want to make it even easier for members and consumers to identify exactly what they need,” said Hollen. "So now, credit unions can present the two best known consumer services side-by-side in an industry brand that is consistent and communicates clearly what we offer.”
For more information on CO-OP Shared Branch and CO-OP ATM, visit www.co-opfs.org or contact MnCUN Vice President -- Network Service Corporation John Ferstl by email or call (651) 288-5505