The Minnesota Credit Union Foundation is offering $10,000 in grants to assist Minnesota credit unions in implementing financial education projects. With its strong commitment to financial education, these grants are part of the Foundation’s mission to provide resources for credit unions and communities to prosper and thrive.
Don’t miss this opportunity to augment your credit union’s financial education efforts or launch a new partnership! Grant applications are being accepted through Tuesday, Oct. 1.
The Foundation Board of Directors will evaluate applications based on a variety of factors, including credit union value, community impact, collaboration, creativity, and past involvement in and support of Foundation activities. Projects/initiatives must have measurable outcomes and a written follow-up report must be submitted within 30 days of the project completion.
For full details and application forms, visit the Financial Education Grants page of the Foundation website. With questions, email MnCUF Staff Liaison Kristina Wright or call (651) 288-5507.
Refreshed Bankziety tools can help consumers find you
In 2012 alone, credit union membership grew nationwide by 2.1 percent – that’s more than double the rate of population growth! To help continue this trend, the Minnesota Credit Union Network launched its Bankziety campaign in April 2012 to raise credit union awareness and encourage consumers to make the switch. This initiative, made possible by credit unions’ voluntary contributions to the Minnesota Network Advertising Program, is aimed primarily at consumers age 21-35 and positions credit unions as their cure to financial frustration.
Then earlier this year MnCUN launched a refreshed Bankziety campaign featuring a bright, pop-art themed website. Upon visiting, consumers can view a "Symptom Checker” and diagnose their bankziety, and also receive tips on major financial decisions such as buying a house, planning a wedding or budgeting for a baby. Consumers can then "find a cure” to bankziety by finding a credit union they're eligible to join, utilizing the national search engine through aSmarterChoice.org.
Since the start of 2013 a total of 114 Minnesota credit unions have used aSmarterChoice.org, which has resulted in 34,218 searches for Minnesota credit union. Out of those searches, more than 1,874 consumers continued their research by visiting a credit union website.
These traffic statistics show the use of the search engine and illustrates the importance for credit unions to maintain updated and accurate information in the Smarter Choice database. Credit unions can visit the Smarter Choice website and make sure you’re listed correctly.
Once you verify your Smarter Choice profile, credit unions are encouraged to capitalize on the bankziety campaign by positioning your credit union as the cure for consumers. MnCUN’s Bankziety webpage contains sample writing and graphic materials to promote the campaign, including social media posts and animated web graphics and logos. These tools can be used to spread the word about the benefits of credit unions through websites, social media channels and newsletters.
With questions about Bankziety, contact MnCUN Director of Communications Connie Kuhn or Communications Specialist Kelli Sandhurst. For information on creating or updating your Smarter Choice profile, contact MnCUN's Scott Shoberg.