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The Minnesota Network Advertising Program (MNAP) is a voluntarily-funded, cooperative advertising program for Minnesota credit unions. MNAP benefits all credit unions by promoting the uniqueness of financial cooperatives and spreading the word about the credit union difference.
Each December, a MNAP solicitation is sent to all Minnesota credit unions in conjunction with the annual MnCUN membership dues. The dues statements contain a suggested contribution, which is calculated by $0.05 per $1,000 in assets with a $20,000 cap. A member of the MnCUN Board of Directors sits on the committee, and MnCUN staff report to the full Board on a quarterly basis MNAP’s activities and advertising.
Historically, MNAP has utilized traditional advertising channels to deliver its message, including radio, billboards and sponsorships. However, MNAP will depart from its typical strategy in 2010 and adopt a broader focus, working in concert with the Minnesota Credit Union Network’s strategic plan that was developed in 2008.
The strategic plan consists of four over-arching goals established to ensure the success, growth and vitality of MnCUN’s member credit unions. One of those goals – shaping public opinion to build support for and use of Minnesota credit unions – ties in closely with MNAP and has been endorsed by the committee. In 2010, much of MNAP’s resources will be dedicated to surveying Minnesota consumers to discover how much they actually know about credit unions. This information will be shared with credit unions and used in determining the need for a broad consumer awareness campaign.
With questions about MNAP, its overall strategy, and how to contribute, please contact MNAP Committee Chair Marty Kelly or Kristina Wright at the Network office.
Committee Members
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Marty Kelly, Chair
US FCU
Jim Carrier
Buckbee-Mears ECU
Lisett Comai-Legrand
First Alliance CU
Dawn Dunkelburger
North Memorial FCU
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Glen Durbahn
Hiway FCU
Sarah Mason
Affinity Plus FCU
Peter Masterson
Greater Minnesota CU
Marnie Perfetti
Mid-Minnesota FCU
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Doug Ralston
Hermantown FCU
*Rachel Kuenzel
Network Staff
*Kristina Wright
Network Staff
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