Facebook is the world's number one social network, and it's a good place to start for credit unions that want to jump into social networking. But how can your credit union prepare for the transition into this online realm? This webinar is intended for the business user who is just beginning to use Facebook. This session will provide the necessary steps to get started quickly, and it will address the issues surrounding Facebook and how they affect a credit union's participation and engagement strategy. The program will cover:
- Compliance risks: advertising, retention and liability
- Setting accomplishment expectations
- Pros & cons of providing Facebook access to credit union employees
- Basic elements of Facebook layout: How to leverage the cover photo, applications and timeline
- Content-creation strategies: get your posts seen by understanding Facebook's EdgeRank
Presenter: Eric Cook, WSI Internet Consulting
Who should attend: Business Development Staff, Compliance Officers, Marketing, Trainers and CEOs
Time: 2 p.m.-3:30 p.m.
Cost: $209 for live webinar only; $229 for live webinar, plus a web link and free CD-ROM
Registration deadline: Friday, Feb. 8
Pairing conferencing capabilities with web technology, this session brings informative, interactive training directly to you. During the webinar, you'll view a real-time PowerPoint presentation on your computer while listening to the audio connection via telephone.
While credit unions are encouraged to use the webinar to train multiple individuals at once, the credit union will be charged for each computer connection that uses its login code. Participants will receive login instructions and handout materials via email prior to the webinar. In addition, registrants may also receive an archive CD-ROM after the live session.