Senior Management: Digital Marketing Strategy - Part 2, Member Personas & Member Journey
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Part Two - Member Personas and Member Journey

 Export to Your Calendar 9/20/2017
When: 09/20/2017
12:30 PM
Where: Network Office & Via Webcast
555 Wabasha St N Suite 200
Saint Paul, Minnesota  55102
United States
Contact: Kris Jacobsen

Online registration is available until: 9/13/2017
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Part Two - Member Personas and Member Journey

The ultimate goal of every marketing communication should be the right message to the right people at the right time. Anything less than that isn’t 100% effective. This includes digital media. In order to do this, you need to understand your audience and the journey they take in becoming an engaged, loyal member. Who do you want to interact with on social media? What are their characteristics? Who’s your ideal member? How do the make the decision to join a credit union? What increase engagement and loyalty? Understand these nuances about your audience and transform your organization.

Minnesota Credit Union Network
555 Wabasha Street N, Suite 200
St. Paul, MN 55102

(651) 288-5170
(800) 477-1034