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1/1/2015 » 6/30/2015
2015 Webinar Series

4/21/2015
Webinar - HR Series: Monitoring Employee Work Related & Personal Social Media

Love My Credit Union Rewards

Love my Credit Union Rewards

 

Invest in America changes name to Love my Credit Union Rewards

On August 1, 2014, Invest in America became Love My Credit Union Rewards.

Invest in America was originally created in 2008 during the financial crisis to support the U.S. Auto Industry, provide meaningful auto discounts to credit union members and to help credit unions gain auto loans.

Six years later, the program has grown to offer many other exclusive discounts to credit union members, and it will continue to grow with new partners, enhanced technology and new marketing options. So the time is right to transition the program to Love My Credit Union Rewards.

 

Love My Credit Union Rewards introduced:

  • A new customer website.
  • Shopping categories including: Auto, Home, Technology and Entertainment, Finance, Shopping and Invest in America.
  • Love to Shop, which replaces Shop America, with a new platform that provides exclusive daily offers to bring members back more often.
  • New marketing materials to promote the overall rewards program, individual discounts and materials that support the bundled discount categories.

To continue to show credit union support for U.S. based companies, Invest in America will still be displayed as a category on the website homepage, as well as the logo will appear on the discounts that are from U.S. based companies.

In addition to the new name, the new program features simplified marketing requirements and new, bundled enrollment options.


Marketing requirements have been standardized across all individual programs:

  • One direct-to-member communication for at least 3 of 4 calendar quarters.
  • Banner placement, home page preferred, within 30 days of enrollment and continuously thereafter.
  • Lobby materials displayed continuously.

  

Bundled Enrollment Options

You can still enroll in individual partner programs, but now you can also enroll in bundles - where similar partners are grouped together. There are 4 bundles available:

  • All - includes all Love My Credit Union Rewards Partners.
  • Auto - auto related discounts that help boost auto loans.
  • Home - home related discounts that can help drive mortgages and refi's.
  • Invest in America - to continue to show credit union support for U.S. based companies, Invest in America will still be displayed as a category on the website homepage.

 

Bundled Marketing Requirements:

  • One direct-to-member communication each quarter.
  • Banner placement, homepage preferred, within 30 days of enrollment and continuously thereafter.
  • Lobby materials displayed continuously.

What do I need to do now that the program is changing?