TopLine Receives Diamond Awards for Outstanding Marketing and Business Development Achievements
Thursday, April 7, 2016
TopLine Federal Credit Union – MAPLE GROVE, Minn. (April 7, 2016) – TopLine Federal Credit Union was recently honored with two Diamond Awards, which recognizes outstanding marketing and business development achievements in the credit union industry.
The awards were presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in 30 categories ranging from advertising and community events to financial education, social media and more.
TopLine won the in financial education category for its youth financial literacy series called Get Smart With Your Money™, an ongoing initiative encouraging kids and their parents to talk about spending, saving and sharing money wisely. The financial literacy workshop series consists of three age-specific sessions: Building Dreams (ages 5- 8), Dollar Power (ages 9-13) and Dollars & Sense (ages 14-18).
TopLine also took home a trophy in the community/one-time PR event category for its sponsorship of the Power of Produce Kids Club at the Maple Grove Farmers Market. TopLine’s involvement taught young shoppers about the value of money — and the importance of making healthy food choices. Over 802 children enrolled in the twelve week program, making more than 1,800 shopping trips to the market.
“The Diamond Awards competition represents the pinnacle of credit union marketing and business development,” said Andy Reed, Chair of the CUNA Marketing & Business Development Council, and President and CEO, Texas People FCU. “Honoring credit unions in 30 categories, ranging from brand awareness to website, social media to mobile marketing, credit unions and individuals that receive these awards represent the very best of the best in their profession.”
“We are honored to be recognized by CUNA Marketing & Business Development Council for our financial education and community outreach efforts,” said Tom Smith, President and CEO, TopLine Federal Credit Union. “Most importantly, we believe it’s never too early to talk to your kids about the money management basics, and the Power of Produce Kids Club was a wonderful way for parents and kids to have valuable conversations about money, including how and when to spend it. We are proud to be recognized for our marketing creativity in delivering those messages, connecting with our community and communicating the credit union difference.”
Award winners were recognized at the council’s 23rd annual conference held March 20-23 in Anaheim, California. For more information on the Diamond Awards or to view the entire list of winners, go to http://www.adque.com/cuna/2016/cuna2016_menu.html.
The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,200 credit union professionals from across the
United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,600 credit union professionals. For more information, visit www.cunacouncils.org.
TopLine Federal Credit Union, a Twin Cities-based credit union, is Minnesota’s 13th largest, with assets of more than $370 million. Established in 1935, the not-for- profit cooperative offers a complete line of financial services, as well as auto and home insurance, from its five branch locations — in Bloomington, Brooklyn Park, Maple Grove, Plymouth and in St. Paul’s Como Park — as well as by phone, mobile app and online at www.TopLinecu.com. Membership is available to anyone who lives, works, worships, attends school or volunteers in Anoka, Carver, Dakota, Hennepin, Ramsey, Scott or Washington Counties and their immediate family members.