News & Press: Credit Union News

Mill City Credit Union Receives Multiple National Diamond Awards Recognizing Local Give Back Program

Thursday, April 07, 2016  
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Mill City Credit Union – MINNETONKA, Minn. (April 7, 2016) – Mill City Credit Union in Minnetonka, MN was recently honored with THREE Diamond Awards, which recognizes outstanding marketing and business development achievements in the credit union industry.

The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of 30 categories ranging from advertising to community events and beyond.

Mill City Credit Union won three diamond awards in the following categories: Social Media, Membership Packets, Brochures or Booklets and Video.

Two of these awards recognize Mill City CU’s local give back program, Making the Greater Good Even Greater campaign which launched in 2015. In Social Media, their video highlighting the local non-profit, Secondhand Hounds was honored with a Diamond Award.

Additionally, the Making the Greater Good Even Greater Campaign won an award for the overall program which generates awareness and provides prize money every month to one local small business and one non-profit organization. In November 2015, the first non-profit to be featured in this campaign, Hopewell Music Cooperative North, received an additional $25,000 donation which was generated by the awareness from the campaign.

“The Diamond Awards competition represents the pinnacle of credit union marketing and business development,” said Andy Reed, Chair of the CUNA Marketing & Business Development Council, and President and CEO, Texas People FCU. “Honoring credit unions in 30 categories, ranging from brand awareness to website, social media to mobile marketing, credit unions and individuals that receive these awards represent the very best of the best in their profession.”

Award winners were recognized at the council’s 23rd annual conference held March 20-23 in Anaheim, California. For more information on the Diamond Awards or to view the entire list of winners, go to

For more information about Mill City Credit Union, please visit

About Mill City Credit Union

Mill City Credit Union, formerly branded General Mills Federal Credit Union, has exclusively served General Mills, Inc. for more than 80 years. Today, along with the General Mills family, Mill City Credit Union also exceptionally serves individuals who live, work, worship, volunteer or attend school in Carver, Hennepin, Meeker, McLeod, and Wright counties in Minnesota.

Mill City Credit Union continues its commitment to strengthen the financial well-being of more than 22,000 members, as well as nourish the community it serves through unity, active involvement and charitable giving.

The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,200 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,600 credit union professionals. For more information, visit

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