News & Press: Credit Union News

Royal Credit Union Receives Category’s Best Diamond Award for Outstanding Marketing

Wednesday, April 6, 2016  
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Royal Credit Union  – Eau Claire, WI (April 6, 2016) – Royal Credit Union was recently honored with a Category’s Best Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.

The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of 30 categories ranging from advertising to community events and beyond.

Royal Credit Union won the Print Ad category for its entry, entitled Black Friday “Doorbusters.” A two-sided flier was developed to promote Royal’s Black Friday deals.  Saving Members time and money, Royal offered a 12-month certificate with an attractive interest rate, as well as a no activation fee on prepaid Visa Gift Cards. The one-day promotion garnered great results, with a big uptick in the number of gift cards purchased and nearly $1.8M in certificates opened.

“The Diamond Awards competition represents the pinnacle of credit union marketing and business development,” said Andy Reed, Chair of the CUNA Marketing & Business Development Council, and President and CEO, Texas People FCU. “Honoring credit unions in 30 categories, ranging from brand awareness to website, social media to mobile marketing, credit unions and individuals that receive these awards represent the very best of the best in their profession.”

Award winners were recognized at the council’s 23rd annual conference held March 20-23 in Anaheim, California. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunacouncils.org/awards.

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Royal Credit Union is a federally insured credit union serving over 160,000 Members with 24 full service offices.  Wisconsin locations are in Amery, Balsam Lake, Chippewa Falls, Colby, Eau Claire, Hudson, Menomonie, New Richmond, Osceola, Rice Lake, River Falls, St. Croix Falls, Somerset, and Whitehall. Royal Credit Union Minnesota locations are in Edina, Coon Rapids, and St. Paul. Royal is driven by a core ideology which is built on strong purpose and values.  You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 18 counties in Western Wisconsin, 12 counties in Minnesota, or are a Realtor in Wisconsin or Minnesota. Visit rcu.org or call Royal Credit Union at 1-800-341-9911 for more information.

The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,200 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,600 credit union professionals. For more information, visit www.cunacouncils.org.


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