Affinity Plus transforms ATMs into friendly monsters to appeal to patients at children’s hospital
Friday, February 19, 2016
Affinity Plus Federal Credit Union – SAINT PAUL, Minn. (February 19, 2016) – Affinity Plus Federal Credit Union has transformed two ATMs – one located on Children’s Minnesota’s Minneapolis campus and one on its St. Paul campus – into friendly, colorful monsters that better complement the hospital’s playful environment. Last week, the credit union hosted a monster birthday party, celebrating the reveal of the newly designed ATMs at Children’s in St. Paul.
In 2013, Affinity Plus installed ATMs on Children’s Minneapolis, Roseville, and St. Paul campuses allowing all users – even those who have accounts elsewhere – to withdraw cash without incurring a fee from Affinity Plus. Shortly after the installation, the credit union learned the ATMs had been affectionately identified as monsters by Children’s patients, answering the credit union’s question about how it can transform its ATMs to match the creative surroundings.
“When you walk into any location of Children’s, you almost forget you’re walking into a hospital,” shares President and CEO Dave Larson. “The bright colors and the way everyday items are designed to spur kids’ imaginations gave us the opportunity to do something different with our ATMs – and we’re really happy with how they turned out.”
Affinity Plus partnered with Children’s Art Coordinator Carol Allesee, who held artistic activities for a small group of patients to create design inspirations for the ATMs.
“What impressed and touched me the most as I was working with our patients on creating a monster for the ATM Design team was how excited they were to create something that would bring joy and smiles to future patients at Children’s,” shares Allesee. “To them, that was what inspired their creativity. It really touched me that the kids wanted to give back in such a special way. They truly are amazing.”
The partnership between Affinity Plus and Children’s Minnesota started in April 2013, following the credit union’s sponsorship of three private patient rooms located on the Minneapolis and St. Paul campuses of the Mother Baby Center. Simultaneously, Affinity Plus named Children’s an organizational Charity of Choice to which members and employees donated $6,524.95 in 2015.
Further information about Affinity Plus can be found online at https://www.affinityplus.org/.