Firefly Credit Union Looks to Students for New Branch
Thursday, April 28, 2016
Firefly Credit Union - BURNSVILLE, Minn. (April 28, 2016) - Firefly Credit Union plans to open an in-school branch at Burnsville Senior High School (BHS) during the 2016-17 school year. Not only will BHS students staff the upcoming location, they have also been included in decisions surrounding the planning of the branch in collaboration with members of Firefly’s executive team in the areas of human resources, marketing, and member services, as well as architects.
“Firefly is not looking for Burnsville High School to be a traditional branch location. We’re starting from a clean slate and asking the students what they want,” said Marty Kelly, SVP/Chief Marketing Officer at Firefly Credit Union. “It is a combination of access to funds and education.”
The students involved in the planning of the in-school branch are members of DECA. They have been assisting with the planning process from day one – aiding decisions on how the branch will look, from exterior signage to indoor finishes, and how the branch will operate on a day-to-day basis.
“Currently the planning team meets twice a month to design the credit union,” said Meggan Malone, DECA advisor at BHS. “The students will be using the research they uncover from the design of the Firefly Credit Union and incorporate it into a DECA marketing project for the 2016- 2017 school year.”
Located one mile from the Firefly’s corporate office, the in-school branch will provide students with opportunities to learn and develop business and finance skills. The in-school branch comes as part of a multi-faceted relationship between BHS and Firefly, which includes an annual scholarship and classroom visits on financial education.
PHOTO: BHS students and DECA advisor, Meggan Malone, meet with Firefly Credit Union executive team members and in-school branch architect.