Tragedy At Ideal Credit Union Leads It To Launch New Awareness Campaign
Sunday, September 18, 2016
CU Today (September 18, 2016) - Motivated by the death of one of its employees, Ideal Credit Union has launched a don’t text and drive awareness campaign designed to call attention to the dangers of distracted driving and encourage the public to take a pledge to put the phone away when they get behind the wheel.
The “Stop the Texts, Stop the Wrecks” campaign consists of 15- and 30-second TV ads on Twin Cities stations WCCO and KSTP, an online pledge at idealcu.com/pledge, and efforts to increase awareness through its social media channels. The two ads can also be found on Ideal CU’s YouTube page.
By taking the pledge, drivers agree to not text while operating a vehicle, keep their eyes on the road at all times and encourage others to help end distracted driving.
Ideal Credit Union reported it began talking about a don’t text and drive awareness campaign earlier this year in honor of one of its employees, David Riggs, who was hit by a distracted driver in August of 2013 and died four days later. The accident took place right in front of the Riggs’ home as 20-year-old David was waiting to turn into his driveway. David’s older brothers Mike and Matt are featured in the don’t text and drive awareness ads.
“David was part of our credit union family, and his loss hit all of us hard,” said Brian Sherrick, Ideal CU President/CEO. “We all see drivers who are more focused on their mobile devices than the road, and that creates a dangerous situation for everyone. We are asking drivers to put the phone away when they get behind the wheel and become part of the solution, not the problem.”
In 2015, distracted driving contributed to 174 serious injuries and 74 deaths, up from 61 deaths in 2014 according to the Minnesota Department of Public Safety. From 2011 – 2015, 326 people lost their lives and 1,076 people suffered life-changing injuries in distracted driving-related crashes. That compares with 350 fatalities and 1,511 life-changing injuries from 2006 – 2010.
In Minnesota, it is illegal for drivers to read, compose or send texts and emails, and go online while the vehicle is in motion or a part of traffic.
The texting awareness television ads will run through September. Ideal CU said it also plans to incorporate the don’t text and drive awareness campaign into its award-winning “Money Talks” financial literacy program at Tartan High School, where the credit union has operated a student branch since 2013.