Firefly Credit Union Receives Three Diamond Awards at CUNA Conference
Wednesday, April 19, 2017
Firefly Credit Union - BURNSVILLE, Minn. (April 19, 2017) - Firefly Credit Union was recently honored with three Diamond Awards at the 24th annual Marketing & Business Development conference held from March 29-April 1 in San Antonio, Texas.
The Diamond Awards recognize the outstanding marketing and business development achievements in the credit union industry, in each of 30 categories ranging from advertising to community events and beyond. Firefly took home first place for their website, plastic access card design, and video.
Each of Firefly’s award winning categories, although very different, are all equally important.
For the Video category, Firefly entered their brand reveal video, a piece they used to reveal their new name to the entire staff, as well as be one of the first branded pieces shared with members.
For the Plastic Access Card Design category, Firefly entered their newly rebranded card designs that was reflective of the brand and sported a vibrant and savvy look that would stick out in a member's wallet.
For the Website category, Firefly entered their newly rebranded website that focused on responsiveness and demonstrated a smart, proactive, reliable, and welcoming approach to guiding members through their financial lives.
The awards were presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals.
“The credit union industry has no shortage of marketing and business development talent, but, as the name of the prize suggests, these professionals shine the brightest,” said Amber Scott, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee. “Bold, inventive and fearless in the face of uncertainty, the 2017 Diamond Award winners inspire us to aim higher and try new approaches.”
For more information on the Diamond Awards or to view the entire list of winners, go to www.cunacouncils.org/awards. For more news about Firefly, visit www.fireflycu.org/press
PHOTO: Firefly employees, Xiong Lee & Courtney Banker, receive three Diamond Awards at the 2017 Marketing & Business Development Council.