News & Press: Credit Union News

Building a Brand with a Pickup Truck: SPIRE’s Stoltz Addresses Rotary Club of Saint Paul

Friday, April 28, 2017  
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SPIRE Credit Union - ST. PAUL, Minn. (April 27, 2017) - Dan Stoltz, President/CEO of SPIRE Credit Union, provided the keynote address at the recent Saint Paul Rotary Club meeting. In a program entitled, “Building a Brand with a Pickup Truck,” Stoltz explored the building of the SPIRE brand using an early-model Ford work truck. 

Archie, named for SPIRE’s founder, Edgar Archer, symbolizes our Midwestern values—trust, honesty, integrity, compassion, humility, and plain old hard work.   Rotary guests learned how a mid-sized credit union was able to break into the top 5 in brand awareness in a Twin Cities market with over 300 financial institutions by using a work truck in its branding efforts.


“It was an honor and pleasure to work with the Rotary Club on this project,” said Dan Stoltz, SPIRE President/CEO, “Their mission, Service Above Self, mirrors my personal values and SPIRE’s core purpose of improving lives.” 


About SPIRE Credit Union: SPIRE Credit Union has been proudly serving Minnesota and Wisconsin residents since 1934, and is a full-service financial institution committed to providing smart products, great rates and excellent service for both personal and business members. SPIRE has 16 branches across the metro and throughout northern Minnesota.


About The Rotary Club of Saint Paul: The Saint Paul Rotary Club is an association of key business and community leaders who share a passion for Service Above Self. Our vision is to be a driving force in developing Saint Paul into a vibrant, diverse, and cosmopolitan community. We will be recognized for sponsoring quality education, combating poverty and illiteracy and promoting health, locally as well as globally. Our members find social meaning in the balance of service, fun, family, and community. 

Minnesota Credit Union Network
555 Wabasha Street N, Suite 200
St. Paul, MN 55102

(651) 288-5170
(800) 477-1034