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|The Pulse | 01-09-2018|
Volume 7, Issue 2
Minn. Credit Unions Recognized for Outstanding Marketing
The Minnesota Credit Union Network is pleased to announce 13 recipients of their inaugural Minnesota Credit Union Marketing Awards. Winners were honored at a luncheon Jan. 4 in Edina featuring keynote speaker Melvin Tennant, CAE, president and chief executive officer of Meet Minneapolis, Convention and Visitors Association, and executive director of Sports Minneapolis.
New in 2017, the Minnesota credit union marketing awards recognize outstanding programs in the areas of branding, community impact and outreach, digital advertising, video, and complete campaigns.
“Minnesota credit unions are doing remarkable things to grow brand awareness and market to members and nonmembers alike,” said MnCUN Vice President of Communications & Engagement Andrea Molnau. “The statewide awards program recognizes the best of the best. We would like to congratulate the winners and thank all of the 2017 applicants for their participation.”
2017 Minnesota Credit Union Marketing Award recipients:
Community Impact & Outreach
The 33 applications were evaluated by volunteer judges MIT Federal Credit Union Marketing Manager Madeline Anderson-Balmer, Paragon Social LLC Founder Ava Beilke, and Spot Communications Founder Patty Voje.
The Minnesota Credit Union Network is thankful to the first 10 credit unions to pay their Minnesota Credit Union Network and dues for 2018. Dues packets were mailed to all credit unions in mid-December, with a deadline of Wednesday, Jan. 31.
1. Austin City Employees Credit Union
2. Virginia Co-op Credit Union
3. AE Goetze Employees Credit Union
4. St. Cloud Federal Credit Union
5. Minnesota Catholic Credit Union
6. CITIES Credit Union
7. Northern Communities Credit Union
8. Richfield-Bloomington Credit Union
9. Riverview Credit Union
10. Centricity Credit Union
Additional information about annual dues or membership with the Minnesota Credit Union Network can be found online:
In December, members of the MnCUN young professionals group, the Crew, were invited to apply for two leadership opportunities.
Returning Crew Advisory Group Members:
Advisory Group Members Joining in 2018:
The Network would like to congratulate these young professionals and thank them for their commitment to the credit union movement in Minnesota.
You may have seen ads at your local gas station for credit unions. That’s because Gas Station TV (GSTV) is a proven way to let your community know about the services credit unions provide. GSTV grants the flexibility needed to drive the most value possible through customizable, localizable ad campaigns. It delivers the hard-to-reach, on-the-go consumer with a one-on-one exposure to your ad.
Based on a recent study, GSTV lifts key metrics for credit union products and membership:
Advertisers have a captive audience at the gas station with 88 percent of that audience reporting that they enjoy watching GSTV. Research shows that GSTV delivers twice the ad recall of traditional media. GSTV has more unique viewers than Netflix and reaches more millennials than Snapchat. What’s more, 41 percent of GSTV viewers are millennials – that’s a 26 percent greater reach than TV.
GSTV gives you access to audiences that are near your targeted branches. Localize your buys to the gas station across the street or create a campaign to broadcast across the state. You can even leverage your GSTV media buy to boost the performance of your own products such as new branch openings, auto loans, home loans, events and more!
Running a GSTV promo is an extremely cost-effective way to drive local awareness. As a credit union, you also enjoy a 30 percent exclusive discount from GSTV.
If you are interested in learning more about GSTV, please contact our national sales consultant Shana Sistek by email or by phone at 734-377-4336 to schedule a customized webinar