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|The Pulse (07-18-2017)|
Volume 6, Issue 29
AWARENESS CAMPAIGN ADS YIELD 7.4 MILLION IMPRESSIONS
The second quarter results for the 2017 Minnesota Credit Union Awareness Campaign are now available to view on the Awareness page of the MnCUN website. Contributing credit unions will receive a detailed campaign report, plus snapshots of the St. Cloud, Duluth and Rochester media market areas are also available.
From April 27 through June 30, the campaign ads yielded 7.4 million digital impressions statewide, leading almost 5,000 unique visitors to the microsite choosemncu.org.
“As we learn how the creative assets are performing, and which sites and apps produce the highest clicks, we are able to make shifts and optimize our online display and video pre-roll strategy,” said MnCUN Director of Communications Andrea Molnau. “During third quarter, we are implementing additional delivery channels to increase our reach. Online radio ads are launching soon, and event strategies include the Credit Union Night at the Saints Game and sponsorship at the Minnesota State Fair.”
In addition to the campaign result reports, several resources are available on the Network website, including a staff information sheet that outlines the campaign and key messages. Supporting credit unions also receive access to a campaign toolkit that includes creative assets to incorporate into their own marketing.
The microsite includes a database of MnCUN member credit unions and branches, and if provided to us, field of membership and services available at each credit union. To update credit union information, or provide feedback on the campaign, please use the Database Update Form. Any questions about the campaign can be directed to Director of Communications Andrea Molnau.
Minnesota Department of Commerce Announces Deputy Commissioner of the Division of Financial Institutions
Last week, the Minnesota Department of Commerce announced Maxwell Zappia as the Deputy Commissioner of the Division of Financial Institutions. In this role, he leads the Financial Institutions team responsible for regulation of state-chartered banks, state-chartered credit unions and non-depository financial institutions licensed in the state. Regulatory activities of the Financial Institutions Division include onsite examinations, licensing, applications processing and statewide analysis.
Since joining the Commerce Department in 2009, Zappia has also served as Chief Examiner of Banking and Regional Program Director. He holds an economics degree from Metropolitan State University and is currently working on a graduate degree in banking, with a certificate of executive leadership, from the University of Wisconsin-Madison.
“We at the Minnesota Credit Union Network would like to congratulate Mr. Zappia on his recent appointment as Deputy Commissioner of the Division of Financial Institutions,” said MnCUN President & CEO Mark Cummins. “We have enjoyed a long-standing, excellent relationship with the Department of Commerce and look forward to working with Mr. Zappia to continue to foster that. ”
Register for CUNA Mutual Group’s Discovery Conference Today
CUNA Mutual Group announced today registration is open for its eighth annual, day-long Discovery Conference on Aug. 17. The conference brings together leading disruption experts and credit union leaders to help credit unions prepare for upcoming 2018 strategic planning sessions in a rapidly changing industry. The virtual, no-cost event is geared toward credit union CEOs and senior leadership teams.