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|The Pulse 09-14-2017|
Volume 6, Issue 37.5
MnCUN Board Approves Continuation of Awareness Effort
The Minnesota Credit Union Network Board of Directors recently approved a fundraising effort to continue and enhance a 2018 Awareness campaign, “It’s Your Choice, Choose Minnesota Credit Unions”.
The reality is Minnesota Credit Unions only hold about 8 percent market share, and our memberships are aging. To perpetuate the movement, credit unions need to bring in more and younger members. Credit unions are the best financial choice for consumers, and together we need to make sure Minnesota consumers, particularly Millennials, know that as well. Credit unions shouldn’t be the best kept secret any more.
In 2016, the idea of a comprehensive statewide awareness campaign came to fruition, and by coming together, the Awareness Fund raised an unprecedented $540,000, voluntarily donated by about a third of MnCUN credit unions. The campaign was launched in the spring of 2017 and is seeing positive results.
But effectively moving the needle on awareness can’t be a “one and done” effort. The Awareness Fund goal for 2018 is aggressive – $850,000 – but achievable if credit unions come together as a movement. Pledge forms, more information about the campaign, and results, are available online.
Please contact Andrea Molnau, Director of Communications, with questions.
Equifax Cybersecurity Incident Update
At this time, it appears there were just over 200,000 credit cards among the 143 million records potentially compromised. Equifax has indicated that debit cards were not exposed – therefore criminals are unlikely to have the capability to withdraw funds from a checking account.
When the breach was announced, there was confusion about the data security standards to which Equifax was subject. Equifax is not a bank, but it is subject to Gramm-Leach-Bliley Act data security requirements and the Federal Trade Commission has enforcement authority over Equifax.
Affected members are at risk from criminals using stolen information to fraudulently open accounts. This means that the most pressing and immediate threat with this breach is identity theft, and the best thing credit unions can do right now is provide their members with identity protection tips.
The first step members should take to find out more is to visit Equifax's website. Equifax has a tool that can help determine whether their data has been exposed. Then, members should take steps to protect their identity, including:
“The Minnesota Credit Union Network is continuing to monitor the effects of this breach from an advocacy perspective. We are working closely with CUNA and other financial institution trade associations on how best to approach these matters,” said MnCUN President Mark Cummins. “We will continue to seek additional information and inform Minnesota’s credit unions of possible impact and action that needs to be taken.”
Last Chance to Register for CU Forward Day
CU Forward, formerly Plus It Forward, is a statewide day of Minnesota’s credit unions spreading kindness in the communities they serve. The day is held annually on Columbus Day, a federal holiday on the second Monday of October.
All Minnesota credit unions are invited to participate in CU Forward Day by selecting a giveback opportunity that means the most to their staff and community. MnCUN will gather details from all credit unions participating in the day, create a collective impact report, and share it with the media, legislators, and opinion leaders statewide.
In the past, credit union staff have spent the day delivery gift baskets to local law enforcement, volunteering with Habitat for Humanity, hosting a community shred day, volunteering for park cleanup, helping at a local food shelf, and much more.
For more information, resources, volunteer ideas and collaboration opportunities, visit the
Follow the links on the stories below to read more about the outstanding programs, new initiatives and well-deserved recognition received by your peers recently. Got news of your own? Send stories, pitches, press releases and published articles to MnCUN Communications Specialist Laura Whittet.
Women’s Leadership Network Holds Meeting at Fall Leadership Conference
Last weekend, the Minnesota Credit Union Women’s Leadership Network held an event in conjunction with the Minnesota Credit Union Network Fall Leadership Conference in Brainerd.
Attended by 34 professionals, the meeting included a panel discussion of female credit union board chairs, presentation, lunch, and fundraising for CUAid. The panel provided insights into their professional background, career advice and took questions from attendees. During the education session, Leadership Coach and Facilitator Lisa Hayes presented on Emotional Intelligence.
The Minnesota Credit Union Women’s Leadership Network is a local chapter of the Global Women’s Leadership Network established to further Global Women’s Leadership Network’s global mission by making a local impact. The purpose is to convene Minnesota’s women credit union professionals, discuss credit union issues, exchange ideas, network with neighboring credit union leaders, and share lessons learned with Global Women’s Leadership Network members worldwide.
More information about the Minnesota Credit Union Women’s Leadership Network visit the group page online.
During the National Credit Union Foundation’s week-long DE Training, participants are involved in group exercises, field trips, encouraged to ask questions of visiting speakers, and are required to complete team projects proposing solutions for credit unions to help alleviate or eliminate challenging situations in any given area. Since 1982, more than 1,700 credit union advocates from over 35 countries have graduated from DE Training to become Credit Union Development Educators (CUDEs).
CUDE scholarships – provided by the DE Founders Fund – provide registration support for up to 8 candidates to attend one of the 2018 DE Programs. The successful candidates must provide their own transportation to participate. These scholarships are intended to support those individuals that cannot get institutional support to attend, those from smaller credit unions and international students who may have difficulty in finding the necessary funding.
The application process will run from September 11 through September 22, 2017.
2018 CUDE Dates: