- About Us
- Governmental Affairs
- Professional Development
- News & Information
- Products & Services
|The Pulse (08-29-2017)|
Volume 6, Issue 35
It’s Your Choice at the Minnesota State Fair
As part of the ongoing Credit Union Awareness & Reputation Campaign, MnCUN has partnered with Go MN to share the It’s Your Choice message with State Fair goers. The sponsorship includes onsite signage, branded cell phone charging stations, giveaway bags with campaign logos and inserts, plus on-air and online advertising.
Go MN is a media company focused on creating content for an audience of millennials, including: a website of local news, entertainment, sports and life; two radio stations - Go 95.3 hip-hop and Go 96.3 alternative; and Go Events, which produces concerts, festivals and more.
“The sponsorship is targeted at Millennials and give us a presence at the State Fair, which draws almost 2 million people from all over the state,” said Minnesota Credit Union Network Director of Communications Andrea Molnau. “We are excited to supplement our digital advertising campaign with event marketing, and spread the word about the credit union difference to Minnesota consumers.”
With questions about the campaign, contact MnCUN Director of Communications Andrea Molnau.
DAYTA Marketing has partnered with the Network Service Corporation (NSC), a wholly-owned subsidiary of the Minnesota Credit Union Network, to provide social and digital marketing to the state’s credit unions. The Minnesota Credit Union Network forms strategic endorsement relationships with vendors to help credit unions best serve their members.
DAYTA Marketing’s services provide comprehensive solutions through brand awareness, audience engagement, brand reputation and workforce engagement. DAYTA Marketing specializes in digital strategy, social media management, social advertising, web design, and graphic design.
MnCUN and DAYTA will be offering two free Senior Management Digital Marketing Strategy sessions for Network affiliated credit unions.
Part 1 - The Mindset of a Digital Marketer
The first step in crafting a digital marketing strategy is making sure you’re thinking like a digital marketer, not just a marketer that uses digital media! There are four elements to thinking like a digital marketer: thinking socially, understanding that digital and traditional marketing complement each other, realizing the landscape is ever-changing, and using digital as a membership engagement tool. In order to change your mindset, you have to realize digital is more than just another marketing channel. Digital media has shifted the way we communicate and act as consumers. People go to social media for the perceived value they gain from it. If you want to be successful, you have to bring value to your audience.
Part 2 - Member Personas & Member Journey
The ultimate goal of every marketing communication should be the right message to the right people at the right time. Anything less than that isn’t 100% effective. This includes digital media. In order to do this, you need to understand your audience and the journey they take in becoming an engaged, loyal member. Who do you want to interact with on social media? What are their characteristics? Who’s your ideal member? How do the make the decision to join a credit union? What increase engagement and loyalty? Understand these nuances about your audience and transform your organization.
Events will available be in person and via webinar. Lunch will be provided for in person attendees. There is no cost to attend the Senior Management Digital Marketing Strategy sessions. Registering for one session does not automatically register you for both sessions. Please register for one or both sessions separately.
To learn more, contact MnCUN Director of Business Development Kris Jacobsen by email or by phone at 651-288-5515.