The Pulse (01-11-13)
Jan. 11, 2013 ● Volume 02, Issue 02
View 01-11-13 issue of The Pulse
Products & Services News
CUNA Mutual Group unveils TruStage™: A new brand, a new resource
For more than 75 years, CUNA Mutual Group has worked with America's credit unions to serve members from coast to coast.This relationship is built on trust, collaboration and a common focus to help members achieve their highest potential and do more with what they have.
Not surprisingly, over the past eight decades, credit union members have changed and evolved. Their lives are intertwined with technology and the need for information. This realization, along with the original credit union mission, inspired CUNA Mutual to create TruStage insurance products and programs exclusively for credit union members. TruStage insurance products are made available to members through CUNA Mutual Group's MemberCONNECT® program.
As part of a multi-year, multi-million dollar investment, the new TruStage brand aspires to grow the consumer business and create deeper, stronger member relationships. Across a variety of channels and media, TruStage helps members get the information they need, make intelligent choices and be empowered to protect those who matter most. The experience is co-branded with credit unions and backed by decades of trust and strength.
A key part of CUNA Mutual's new consumer focus is learning more about the stories, journeys and emotions of credit union members. What are their mindsets? What are they thinking about? What really matters to them? With primary research, CUNA Mutual is able to answer these questions and provide credit union partners with important data about their members. Just as important, they find ways to engage credit union members that reinforce the benefits and advantage of credit union membership.
During the last part of 2012, CUNA Mutual conducted research on credit union members and how they celebrate the holidays. The results of the survey are depicted in an infographic posted on the CUNA Mutual Group website. Credit unions are encouraged to access the survey results and share them in their publications or online.
To learn more about CUNA Mutual Group's other products and services, contact MnCUN Director of Business Development Vickie Ganrude by email or at (651) 288-5515.
PolicyAid investigates how the CFPB impacts card services
As part of its ongoing commitment to provide credit unions up-to-date compliance resources, PolicyAid recently released an informational white paper. These resources provide credit unions the information they need to stay compliant with ever-changing regulations.
All credit unions can download PolicyAid's free white paper, "How the CFPB Will Impact Your Community FI in 2013.” This publication outlines the areas that are under scrutiny by the Consumer Financial Protection Bureau (CFPB), including products pertaining to debt protection, identity theft protection and credit score tracking.
Through PolicyAid, credit unions can easily develop policies for new products, services and regulations. PolicyAid updates and amends policies on a quarterly basis based on regulations, Letters to Credit Unions, AIRES questionnaires and best practices. Some of the policies available through PolicyAid include:
- Courtesy Pay/Overdraft Protection Act Policy;
- Truth-in-Savings Act Policy;
- Allowance for Loan and Lease Loss (ALLL) Policy;
- Asset-Liability Management Policy;
- Liquidity Policy;
- Home Mortgage Disclosure Act Policy;
- Real Estate Lending Policy;
- Bank Secrecy Act Policy;
- Disaster Recovery Policy;
- Vendor Management Policy; and
- Social Media Policy.
For more information about PolicyAid and to download the free white paper, visit the PolicyAid page of the Network website. With questions and to sign up for the product, contact MnCUN Vice President – Network Service Corporation John Ferstl by email or at (651) 288-5505.