CU Forward Day Evolves into CU Kind Day
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CU Kind Day, a refreshed name and look for CU Forward Day that reflects our credit union spirit of cooperation, collaboration, and community.
While the event's focus — bringing credit union employees together in service to their communities — remains the same, the new CU Kind Day branding aligns with a growing movement embraced by credit unions in several other states. Our world could use a little more kindness, and, whether through volunteer projects, donations, or other acts of service, CU Kind Day celebrates the collective impact credit unions create when we unite to spread kindness. We recognize that many Minnesota credit unions have built strong traditions around CU Forward Day, and participation in CU Kind Day branding is entirely optional. Credit unions are welcome to continue using the CU Forward Day name, their own name, or adopt the CU Kind Day branding, whichever best fits their organization and community outreach efforts. CU Kind Day will take place on Monday, October 12. For volunteer opportunities and resources, visit the CU Kind webpage (login required). For questions, please contact Director of Communications, Julia Miller. 2026 Participants...so far!
3,500+ Volunteers Across Minnesota Give Back on CU Forward DayCommunity Minded? It’s a credit union thing.
Credit unions across the state of Minnesota took their day off on October 13th, a traditional bank holiday, to give back to their local communities through volunteering. 2025 CU Forward Day was a resounding success, with over 3,500 credit union employees across the state spending their time supporting their communities. As not-for-profit financial institutions, Minnesota’s credit unions work every day to improve their members' financial well-being. Service is a core element of the social mission of the credit union movement. This annual event spans every part of the state uniting credit unions and their communities in acts of service and kindness. “A central value of our mission as credit unions is people supporting people” said Minnesota Credit Union Network’s President and CEO Mara Humphrey. “This isn't just a value we practice at our branches day to day, it’s a value all of us practice in life, and that’s what CU Forward Day is about.” Credit union employees supported over 360 community organizations this year’s CU Forward Day through almost 6,000 volunteer hours. Additionally, $50,238 was donated to support local causes. Volunteer events took place across the state, with groups in the Twin Cities metro, Rochester, the Iron Range, and elsewhere. The Minnesota Credit Union Network is already excited for next year’s CU Forward Day, which will provide the opportunity for even more community-rooted service. |
Calling All Cooperatives: Get Involved in CU Kind Day |
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AboutIn 2013, Saint Paul-based credit union, Affinity Plus Federal Credit Union, hosted their first organization-wide Plus It Forward Day. A play on “pay it forward”, the Plus It Forward concept grew out of an employee-driven idea of what it meant to be a part of the community, to give back and how credit unions could randomly spread kindness.
In a response to the growing cooperative nature of the event, the Minnesota Credit Union Network assumed the coordination of credit union participation, tracking and media efforts going forward under the umbrella name CU Forward Day starting in 2017. CU FORWARD® represents credit unions of all sizes commitment to give back to their communities in a cooperative effort through promoting:
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