It's a Credit Union Thing Across MinnesotaKeep an eye out for It’s a Credit Union Thing popping up in your community! As part of this grassroots campaign, you’ll find campaign branding in local pizza shops and coffee houses, bringing the credit union message directly into the neighborhoods where Minnesotans live, work, and connect. Just like credit unions, these local businesses are rooted in community, making them the perfect partners to help share our story. When you spot an It’s a Credit Union Thing pizza flyer or coffee sleeve, snap a photo and share it on social media. Every picture helps spread the word about the unique, local difference credit unions make and showcases the community spirit at the heart of this campaign.
Below is a list of current locations -- check back as more are being added frequently! |
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Bearaboo Coffee Escape | 1005 Stanley Ave, Cloquet, MN 55720
Hive Coffee & Bakehouse | 103 Main St N, Aurora, MN 55705 Brewed Awakenings Coffee House | 24 NE 4th St, Grand Rapids MN 55744 Casa Latte | 5493 Miller Trunk Hwy, Hermantown MN, 55811 Joe Jitters Coffee House | Moose Lake, MN 55767 Java Moose | Grand Marais, MN 55604 Gordy's Warming House | 411 Sunnyside Dr, Cloquet, MN 55720 Purple Car Coffeehouse | 26 Waterview Dr, Proctor, MN 55810 Wildflyer Coffee | 3262 Minnehaha Ave, Minneapolis, MN 55406 One on One Bicycle Studio | 4461 Minnehaha Ave, Minneapolis, MN 55406 Gray Fox Coffee | 800 La Salle Ave, Minneapolis, MN 55402 Gray Fox Coffee | 801 S Marquette Ave, Minneapolis, MN 55402 Gray Fox Coffee | 7900 Xerxes Ave S, Bloomington, MN 55431 Gingko Coffeehouse | 347 Smith Ave N, St Paul, MN 55102 Ginkgo Coffeehouse | 721 Snelling Ave N # 1, St Paul, MN 55104 Jones Coffee | 2814 W 43rd St, Minneapolis, MN 55410 Nina's Coffee Café | 165 Western Ave N, St Paul, MN 55102 |
Workhorse Coffee Bar | 2399 University Ave W, St Paul, MN 55114
Gray Fox Coffee | 700 Nicollet Mall # 250, Minneapolis MN 55402 In The Loop Coffee Co | 708 N 1st St # 136, Minneapolis, MN 55401 Central Grind Coffeehouse | 24086 MN-15 St Augusta, MN 56301 B-Side Indie Music Café | 27 7th Ave N, St Cloud, MN 56303 Mama De Luca's Pizza | 19735 Iguana St NW # 103, Elk River, MN 55330 Pizza Man of Columbia Heights | 4045 Central Ave NE, Columbia Heights, MN 55421 Elk River Pizza Man | 13451 Business Center Dr NW, Elk River, MN 55330 Pizza Pub | 128 Main St N, Braham, MN 55006 Pizza Pub of Cambridge | 124 Main St S, Cambridge, MN 55008 Bb's Pizzaria | 3456 E Circle Dr NE # 107, Rochester, MN 55906 Jake's Pizza | 126 W Clark St , Albert Lea, MN 56007 JD Taphouse | 209a E Main St, Melrose, MN 56352 Keith's Pizza-North | 1425 Paul Bunyan Dr NW, Bemidji, MN 56601 Keith's Pizza-South | 110 Paul Bunyan Dr SE, Bemidji, MN 56601 |
It’s a Credit Union Thing 2026: Building on What’s WorkingWith your support, It’s a Credit Union Thing is breaking through statewide. Our 2025 campaign delivered 52 out-of-home placements and more than 14 million impressions, putting credit unions squarely in front of Minnesotans where they live, and where they scroll.
More importantly, our impact goes beyond simply visibility to affinity. Among those who recall seeing the ads, the campaign improved consideration and perceptions of credit unions by 44%, a nice bump in a short time. Our 2025 campaign wrap up report is now available on our publications page for review. |
We’re excited to continue the campaign, and to evolve it to better reflect how decision-making is changing. We know consumers don’t move neatly from awareness to action. They loop: scrolling, searching, asking their favorite AI, and checking Reddit opinions before choosing.
This shift feels especially relevant as we approach the largest generational wealth transfer in history, with Gen Z and younger Millennials inheriting and managing significant assets — often while feeling financially anxious, skeptical of institutions, and deeply driven by values.
We’re drilling into what this means for credit unions and how we can better meet this audience where they are. We’ll look at ways to continue to underscore our differentiators, be visible in high-impact moments, and build belief through real stories.
We hope you’ll consider joining us in continuing to build our unified brand platform. By making a contribution to MnCUN’s Awareness Fund, your credit union will help extend our collective reach and amplify a unified message about the value of credit unions. You’ll also receive access to the campaign toolkit to activate locally, including:
Join the movement. Help us tell the credit union story, together. Make an Awareness Fund Contribution Today.
This shift feels especially relevant as we approach the largest generational wealth transfer in history, with Gen Z and younger Millennials inheriting and managing significant assets — often while feeling financially anxious, skeptical of institutions, and deeply driven by values.
We’re drilling into what this means for credit unions and how we can better meet this audience where they are. We’ll look at ways to continue to underscore our differentiators, be visible in high-impact moments, and build belief through real stories.
We hope you’ll consider joining us in continuing to build our unified brand platform. By making a contribution to MnCUN’s Awareness Fund, your credit union will help extend our collective reach and amplify a unified message about the value of credit unions. You’ll also receive access to the campaign toolkit to activate locally, including:
- Customizable digital and downloadable print content
- Messaging guidance for local use
- Tools for community and grassroots engagement
Join the movement. Help us tell the credit union story, together. Make an Awareness Fund Contribution Today.
