Products & Services News (02-22-13)


The Pulse (02-22-13)

Feb. 22, 2013    ●    Volume 02, Issue 08

View 02-22-13 issue of The Pulse

Products & Services News

HomeTown CU, AmeriCU team with unique tactic to build lending

A partnership between HomeTown CU and AmeriCU Mortgage has opened the door to new lending relationships in the credit union's community. The two organizations recently organized an event to help the credit union build, strengthen and improve its loan portfolios.

HomeTown CU and AmeriCU partnered to organize an open house at the Owatonna credit union for Realtors in the area. The event enabled those in the housing industry to meet and network with the credit union's loan officers. The open house also provided the credit union with the opportunity to educate Realtors on available programs and to develop relationships with real estate organizations.

AmeriCU Mortgage is a strategic alliance partner of the Minnesota Credit Union Network. The Network forms endorsement relationships with various vendors to help credit unions like HomeTown CU compete in the financial marketplace. Through MnCUN's Network Service Corporation, credit unions have access to an array of products and services that AmeriCU and MnCUN's other strategic alliance partners offer.

"This open house event presented a unique opportunity for the credit union to begin to diversify its mortgage lending beyond refinancing and demonstrate that building relationships with real estate agents and organizations is a key step in finding additional loan sources,” said MnCUN Vice President-Network Service Corporation John Ferstl. "The hope is that, through this event, we can create awareness that our strategic alliance partners are willing to work with credit unions and customize ways to improve their bottom line.”

AmeriCU Mortgage enables Minnesota credit unions of all sizes to build upon existing products and services to offer members affordable mortgage financing, while maximizing income. AmeriCU's motto is building relationships and creating opportunities. It provides varying levels of support, enabling credit unions to determine the level of involvement that works for them.

To learn more about AmeriCU Mortgage and the products, services and expertise it can offer your credit union, contact MnCUN Vice President – Association Services John Ferstl by email or at (651) 288-5505.

Discover how to maximize the Shared Branching investment

Shared Branching is a useful tool for economically expanding your credit union's presence across the state, nation and world. Do you know how to get the most out of Shared Branching?

To help you answer this question, CO-OP Financial Services has released a free white paper focused on how credit unions can generate income by creating a culture of convenience. This paper publishes research conducted with Callahan & Associates and shows the clear benefits that being a Shared Branching issuer and acquirer brings to credit unions. Specifically, the paper investigates the additional opportunities for Shared Branching credit unions to enhance financial performance and strengthen member relationships.

Read this valuable research and discover how your credit unions can fully take advantage of and maximize its investment in Shared Branching. To discover how your credit union can join this valuable network, visit the Shared Branching page of the Network website. With questions, contact MnCUN Vice President – Network Service Corporation John Ferstl by email or at (651) 288-5505. 

Minnesota Credit Union Network
555 Wabasha Street N, Suite 200
St. Paul, MN 55102

(651) 288-5170
(800) 477-1034