Minnesota’s CUs Launch Digital Awareness Campaign Aimed at Millennials
Saturday, July 1, 2017
CUToday.info (July 31, 2017) - The Minnesota Credit Union Network has launched a public awareness media campaign called “It’s Your Choice.” The goal is to educate Millennials throughout Minnesota about the benefits of credit union membership.
The campaign is built to educate consumers about credit unions by directing them to a microsite (www.ChooseMNCU.org). The site includes a credit union finder, and education about credit union membership based on where consumers live, work or belong.
The site and campaign use the theme “Your Choice,” with a highly-targeted digital campaign capitalizing on the lifestyle choices of Millennials, whether buying a car, a home, starting a family or getting married, according to the MnCUN. Minnesota Credit Unions have collectively invested over $500,000 for the campaign, the association reported.
“Our research shows it’s clear that the cooperative model of Minnesota credit unions aligns very well with Millennial values of doing business with local, community-focused organizations that give member customers a voice in governance,” said Andrea Molnau, director of communications for the Minnesota Credit Union Network, in a statement. “Add the financial benefits of better rates and lower fees, online and mobile offerings, and it’s a great fit. Our effort now is to make sure Millennials are aware they have options.”
The MnCUN said the digital ads will appear throughout channels frequented by Minnesota Millennials, including YouTube, Spotify and Pandora, as well as banner ads across local and national platforms and media sites.
“Our members really wanted to invest in telling the story of credit unions, and the benefits of credit unions to consumers and communities,” said Molnau.