Minnesota Credit Unions Launch Awareness Campaign
Monday, July 31, 2017
Posted by: Laura Whittet
The Minnesota Credit Union Network recently launched an unprecedented public awareness media campaign called “It’s Your Choice.” to educate Millennials throughout Minnesota about the benefits of credit union membership.
The campaign is built to educate consumers about credit unions by directing them to a microsite (www.ChooseMNCU.org). The site includes a credit union finder, and education about credit union membership based on where consumers live, work or belong.
Focused on a theme of “Your Choice”, the highly-targeted digital campaign capitalizes on the lifestyle choices of Millennials whether buying a car, a home, starting a family or getting married. Minnesota Credit Unions have collectively invested over $500,000 for the campaign.
“Our research shows it’s clear that the cooperative model of Minnesota credit unions aligns very well with Millenial values of doing business with local, community-focused organizations that give member customers a voice in governance,” said Andrea Molnau, Director of Communications for the Minnesota Credit Union Network. “Add the financial benefits of better rates and lower fees, online and mobile offerings, and it’s a great fit. Our effort now is to make sure Millennials are aware they have options.”
Digital ads will appear throughout channels frequented by Minnesota Millennials including YouTube, Spotify and Pandora, as well as banner ads across local and national platforms and media sites.
“Our members really wanted to invest in telling the story of credit unions, and the benefits of credit unions to consumers and communities,” said Molnau.
Below are samples of the campaign banner ads:
The following are links to the four pre-roll video’s running across video platforms:
Video #1: http://bit.ly/2tz4m4J
Video #2: http://bit.ly/2vFZL2m
Video #3: http://bit.ly/2tWoo8L
Video #4: http://bit.ly/2v44Vbb
The Community Impact Report for Minnesota Credit Unions can be found here: http://bit.ly/mncuncommunity
The creative execution was led by Don’t Blink principals Nate Maydole and Sam Kovar, in partnership with Fluence Media. Fluence Media and Target Smart led research for the Minnesota Credit Union Network.
The Minnesota Credit Union Network is the statewide trade association that works to ensure the success, growth and vitality of Minnesota credit unions. With nearly $20 billion in assets, Minnesota credit unions are local, trusted financial cooperatives that serve more than 1.7 million members at almost 400 branch locations around the state. As not-for-profit institutions, credit unions give back to the communities they serve. For more information, visit www.mncun.org.