News & Press: Credit Union News

Hiway Federal Credit Unions Receives Diamond Awards For Outstanding Marketing, Business Development

Wednesday, April 3, 2019  
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Hiway Federal Credit Union – ST. PAUL, Minn. (April 1, 2019) – Hiway Federal Credit Union® (Hiway) was recently recognized for outstanding marketing and business development achievements in the credit union industry, receiving four Diamond Awards in the categories of Outdoor, Brand Awareness, One-Time Event and Ongoing Event. 

  • Outdoor: This bus and billboard campaign was designed to build brand awareness via a little of Hiway’s brand personality, and featured colorful graphics and statements like “Home. Auto. Midlife crisis. We have a loan for that.” and “Our lenders have fancy titles, like Mike.”
  • Brand Awareness:  Hiway won for the "Generations" television spot, which follows a girl’s financial needs from age 5 to 15, growing into a young woman at 25, with the message “As your banking needs change, Hiway Federal Credit Union is there to grow with you.”

  • One Time Event (Best in Category):  Hiway Credit Union Foundation Inaugural Fundraiser was the winner in this category. The event, a unique curling outing held at the Saint Paul Curling Club, raised more than $33,000 to benefit financial literacy for underserved youth.

  • Ongoing Event:  Hiway’s Hockey Kids4Kids, a collaboration with the Minnesota Wild and Minnesota Hockey, won for an ongoing community event. The program encourages Minnesota youth and High School hockey teams across the state to think beyond themselves and give back to the community using teamwork off the ice to come up with creative ideas to raise money to benefit Gillette Children’s Specialty Healthcare. Teams raised nearly $10,000 in the first year of the program and more than $31,000 in the second year.

“The Diamonds are one of the premier awards programs in our industry, and we were honored to be recognized for our branding work as well as our commitments to our community,” said Tara Graff, Hiway’s Senior Vice President of Marketing and Business Development.  

The awards were presented by the CUNA Marketing & Business Development Council at the council’s 26th annual conference held March 20-23 in Las Vegas. Awards are given in each of 36 categories ranging from advertising to community events and beyond. 

“The hard work displayed by these credit unions always leaves us feeling inspired and passionate about what we do,” said Amy McGraw, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing, Tropical Financial CU. “Receiving this award further highlights the dedication they have for our movement and their members.” 

For more information on the Diamond Awards or to view the entire list of winners, visit cunacouncils.org/events-recognition/mbd-awards.   

For more information about Hiway, visit hiway.org


Minnesota Credit Union Network
555 Wabasha Street N, Suite 200
St. Paul, MN 55102

(651) 288-5170
(800) 477-1034