Minnesotans Are Opening Their Eyes To Credit Unions!
Tuesday, January 7, 2020
Minnesota’s 2019 Open Your Eyes to a Credit Union Awareness Initiative met or exceeded the goals that were set out to reach. The 2019 plan “moved the needle” with nearly 200 million impressions focused on the research-tested messages. In addition, a Minnesota specific consumer poll conducted in November 2019 showed:
- Consumer recall of the Open Your Eyes ads was over 30 percent.
- Opinions on credit union ATM’s being convenient moved from at least 9.5 percentage points compared to January 2019 research – in favor of credit unions.
- Opinions of credit unions providing “good online banking services” moved up at least 5.8 percent compared to January 2019.
- Consumers likely or very likely to join a credit union increased 11.7 points.
Download the full report.
View a recording of the Jan. 7 Minnesota Awareness Campaign Results Webinar.
Thank you to the credit unions who have committed financially to support this ongoing effort. The campaign represents the true spirit of the cooperative movement to help consumers understand the advantages being a credit union member. We look forward to continued success in 2020!