News & Press: Credit Union News

Firefly Credit Union Receives Three First Place Statewide Awards

Wednesday, September 6, 2017  
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Firefly Credit Union - BURNSVILLE, Minn. (September 6, 2017) - Firefly Credit Union has been honored with three first place statewide awards from the Minnesota Credit Union Network (MnCUN) including the Louise Herring Philosophy in Action Member Service Award and both the Adult and Youth divisions of the Desjardins Financial Education Award.

The Louise Herring Philosophy in Action Award recognizes Firefly’s Member Value Report, a piece mailed out to members to create awareness of the credit union difference by helping members visualize the value they receive each year by choosing Firefly as opposed to another financial.

“Providing value is one way that we guide our members to success. We compare Firefly accounts with those of leading banks to see just how much value we offer our members,” said Traci Berhow, Assistant Vice President of Marketing at Firefly. “This piece also helps our members to distinguish additional areas that they could benefit from Firefly’s products.”

Firefly’s win for the Desjardins Adult Financial Education Award, which recognizes leadership within the credit union movement on behalf of adult financial literacy, comes from the not-for-profit’s Learn@Work program. The program brings seminars on personal and financial wellness topics to the workplace as well as local organizations at no cost. This is a program that the credit union seeks to continually expand and modernize to provide the most relevant content to those they serve.

“While we brought this program through an extensive overhaul in 2015, we’ve continued to meet the needs of our partner companies and organizations by introducing a dedicated Financial Education Specialist, modernized educational pieces that we distribute at seminars, and short videos from topic experts,” said Reyna Staats, Business Development Manager at Firefly Credit Union.

The credit union’s win in the Youth Desjardins category recognizes the financial institution’s partnership with Burnsville High School including a scholarship, digital learning program, an exclusive student account, and the opening of an in-school branch last spring.

“Students not only run the [Burnsville High School] branch location, but they were heavily involved in the entire planning process including retail space design, branch operations, and the creation of a new student account,” said Marty Kelly, Senior Vice President and Chief Marketing Officer at Firefly. “The district’s students also serve as brand ambassadors by partnering with Firefly on multiple community events held throughout the year.”

Firefly’s award winning entry will advance to the national competition, where it will compete with financial education projects from credit unions across the country.

For more information on Firefly’s Member Value Report, Learn@Work program, and Burnsville High School partnership, visit,, and, respectively.


Minnesota Credit Union Network
555 Wabasha Street N, Suite 200
St. Paul, MN 55102

(651) 288-5170
(800) 477-1034