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DAYTA is a marketing consultancy and creative/digital partner focused on defending and growing your brand’s competitive edge. We believe that good results start with sound strategy. Our services include customer journey planning, brand and marketing plan development, digital advertising, social campaigns, website development, and print marketing. We work in a pod team structure of mini-agencies so you experience the responsiveness of a small team paired with the efficiencies of a larger organization. Your marketing can be systemized, organized, and agile. It’s Possible.
Part 1 -The Mindset of a Digital Marketer Recorded Video Link
The first step in crafting a digital marketing strategy is making sure you’re thinking like a digital marketer, not just a marketer that uses digital media! There are four elements to thinking like a digital marketer: thinking socially, understanding that digital and traditional marketing complement each other, realizing the landscape is ever-changing, and using digital as a membership engagement tool. In order to change your mindset, you have to realize digital is more than just another marketing channel. Digital media has shifted the way we communicate and act as consumers. People go to social media for the perceived value they gain from it. If you want to be successful, you have to bring value to your audience.
Part 2 - Member Personas & Member Journey Recorded Video Link
The ultimate goal of every marketing communication should be the right message to the right people at the right time. Anything less than that isn’t 100% effective. This includes digital media. In order to do this, you need to understand your audience and the journey they take in becoming an engaged, loyal member. Who do you want to interact with on social media? What are their characteristics? Who’s your ideal member? How do the make the decision to join a credit union? What increase engagement and loyalty? Understand these nuances about your audience and transform your organization.