The Pulse | 01-09-2018

Volume 7, Issue 2

The Pulse Archive


Minn. Credit Unions Recognized for Outstanding Marketing

The Minnesota Credit Union Network is pleased to announce 13 recipients of their inaugural Minnesota Credit Union Marketing Awards. Winners were honored at a luncheon Jan. 4 in Edina featuring keynote speaker Melvin Tennant, CAE, president and chief executive officer of Meet Minneapolis, Convention and Visitors Association, and executive director of Sports Minneapolis.


New in 2017, the Minnesota credit union marketing awards recognize outstanding programs in the areas of branding, community impact and outreach, digital advertising, video, and complete campaigns.


“Minnesota credit unions are doing remarkable things to grow brand awareness and market to members and nonmembers alike,” said MnCUN Vice President of Communications & Engagement Andrea Molnau. “The statewide awards program recognizes the best of the best. We would like to congratulate the winners and thank all of the 2017 applicants for their participation.”


2017 Minnesota Credit Union Marketing Award recipients:



  • $1+ Billion - Royal Credit Union: Spring Branding Television
  • $250 Million-$1 Billion - City & County Credit Union: Fire, Ice and Everything Nice
  • $50-$250 Million - Financial One Credit Union: Solution Stories              

Community Impact & Outreach                                      

  • $1+ Billion - TruStone Financial: Show Us Your Neighborgood
  • $250 Million-$1 Billion- TopLine Federal Credit Union: TopLine Credit Union Foundation Fundraising Event

Complete Campaign                                           

  • $1+ Billion - Royal Credit Union: Because You Can
  • $250 Million-$1 Billion - City & County Credit Union: Take the Next Step
  • $50-$250 Million - Minnesota Power Employees: MPECU Fee-Free Debit Cards                  

Digital Advertising                                              

  • $1+ Billion - Royal Credit Union: Business Services Credit Card & Checking
  • $250 Million-$1 Billion - TopLine Federal Credit Union: Invite to “Like” Contest   


  • $1+ Billion - Royal Credit Union: Jose, Superstar of Scrub, Spanish Version
  • $250 Million-$1 Billion - SPIRE Credit Union: SPIRE TV Series: Driven By Midwestern Values
  • $50-$250 Million - First Alliance Credit Union: First Alliance Member Testimonials Video Series

The 33 applications were evaluated by volunteer judges MIT Federal Credit Union Marketing Manager Madeline Anderson-Balmer, Paragon Social LLC Founder Ava Beilke, and Spot Communications Founder Patty Voje.



MnCUN Dues Payers: Top 10 Of 2018

The Minnesota Credit Union Network is thankful to the first 10 credit unions to pay their Minnesota Credit Union Network and dues for 2018. Dues packets were mailed to all credit unions in mid-December, with a deadline of Wednesday, Jan. 31.


1.       Austin City Employees Credit Union

2.       Virginia Co-op Credit Union

3.       AE Goetze Employees Credit Union 

4.       St. Cloud Federal Credit Union

5.       Minnesota Catholic Credit Union

6.       CITIES Credit Union

7.       Northern Communities Credit Union

8.       Richfield-Bloomington Credit Union

9.       Riverview Credit Union

10.   Centricity Credit Union


Additional information about annual dues or membership with the Minnesota Credit Union Network can be found online:


With any questions about your membership, please do not hesitate to contact Mark Cummins or Andrea Molnau at the Network office. 



Mncun Names 2018 Crew Ambassador, Crew Advisory Group Members

In December, members of the MnCUN young professionals group, the Crew, were invited to apply for two leadership opportunities.

  • The Crew Ambassador serves as a leader for the Crew. This person helps represent The Crew and other young credit union professionals in Minnesota at MnCUN events and other opportunities.
  • The Crew Advisory Group – this group includes Crew members who meet quarterly to help plan and promote Crew events.

Returning Crew Advisory Group Members:

  • Carissa Rothstein – Learning & Development Specialist, Affinity Plus Federal Credit Union – 2018 Crew Ambassador
  • Kelsey Fogel - Financial Services Representative, Anoka Hennepin Credit Union
  • Laura Jorris - Marketing Specialist, City & County Credit Union
  • Derek Schmidt - Member Engagment Specialist, City & County Credit Union
  • Brittany Hill - Branch Manager, Co-op Credit Union of Montevideo
  • Susan Loesch - Manager/CEO, Energy Services Federal Credit Union
  • Xiong Lee - Business Development Specialist, Firefly Credit Union
  • SouaYee Vang - Sr. Financial Analyst, Hiway Federal Credit Union
  • Desmond Foy - Branch Manager, TopLine Federal Credit Union
  • Amanda Kissner - Director of Community Affairs, Wakota Federal Credit Union
  • Kelly Bechard - Corporate Counsel Manager/General Administration, Wings Financial Credit Union

Advisory Group Members Joining in 2018:

  • James Sackett - Board Member, Firefly Credit Union
  • Jenna Taubel - Marketing Specialist, First Alliance Credit Union
  • Tami Cybulki - Branch Manager-Hudson and River Falls, Royal Credit Union
  • Brandon Kuschel - Assistant Branch Manager, St. Cloud Federal Credit Union

The Network would like to congratulate these young professionals and thank them for their commitment to the credit union movement in Minnesota.


For additional information about The Crew, visit the Crew page of the MnCUN website or contact MnCUN’s Crew Liaison Laura Whittet by email or at 651-288-5503.





Minnesota Licensing and Registration System (MNLARS) Update


Prepare GAC Hill Visits – Run Project Zip Code Today


View all Governmental Affairs news stories



Americans With Disabilities Act Website Accessibility Update, Resources Available


CFPB Launches HMDA Check Digit Tool


View all Regulatory Compliance news stories


Gas Station TV: Let Your Community Know You Are There

You may have seen ads at your local gas station for credit unions. That’s because Gas Station TV (GSTV) is a proven way to let your community know about the services credit unions provide. GSTV grants the flexibility needed to drive the most value possible through customizable, localizable ad campaigns. It delivers the hard-to-reach, on-the-go consumer with a one-on-one exposure to your ad.


Based on a recent study, GSTV lifts key metrics for credit union products and membership:


  • 66 percent of viewers consider joining a credit union
  • Viewers are 11 percent more likely to acquire a new checking or savings account
  • 78 percent likelihood to use a credit card for gas
  •   21 percent more likely to acquire a mortgage or refinanced within 12 months

Advertisers have a captive audience at the gas station with 88 percent of that audience reporting that they enjoy watching GSTV. Research shows that GSTV delivers twice the ad recall of traditional media. GSTV has more unique viewers than Netflix and reaches more millennials than Snapchat. What’s more, 41 percent of GSTV viewers are millennials – that’s a 26 percent greater reach than TV.


GSTV gives you access to audiences that are near your targeted branches. Localize your buys to the gas station across the street or create a campaign to broadcast across the state. You can even leverage your GSTV media buy to boost the performance of your own products such as new branch openings, auto loans, home loans, events and more!


Running a GSTV promo is an extremely cost-effective way to drive local awareness. As a credit union, you also enjoy a 30 percent exclusive discount from GSTV.


If you are interested in learning more about GSTV, please contact our national sales consultant Shana Sistek by email or by phone at 734-377-4336 to schedule a customized webinar

Minnesota Credit Union Network
555 Wabasha Street N, Suite 200
St. Paul, MN 55102

(651) 288-5170
(800) 477-1034