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|The Pulse 01-18-2018|
Volume 7, Issue 3.5
Awareness and Reputation Campaign Update, 2017 Report Available
The 2017 Awareness and Reputation Campaign launched in late April 2017. It includes a microsite with a credit union finder and digital ads. The 2017 media buy resulted in over 20 million impressions and 14,500 unique visitors to the microsite. In December, a Brand Awareness Research survey was conducted to ask questions specific to the campaign and to re-test questions from our March survey about attitudes towards credit unions. Results showed that 29% of Millennials recalled seeing one of the Awareness Campaign ads; Awareness regarding knowing the difference between a credit union and a bank improved by 9%; and likelihood to join a credit union improved by 13.3%. For additional details, please see the recently published Awareness Campaign 2017 Report.
The 2018 Awareness Fund Pledge drive has resulted in the following credit unions committing over $500,000 to date:
We thank these credit unions for their financial commitment to this effort and encourage others to consider participation as well. As we move into 2018, we will continue the momentum by maintaining our existing efforts that have been successful thus far and will amplify specific points of the credit union difference. Now is a good time to review your listing on choosemncu.org, and let us know of any changes to your products and service offerings or branch locations. With questions, contact Andrea Molnau by email or phone at 651-288-5527.
Update Your MnCUN Notification Preferences
Credit unions need to be aware of industry trends to best serve their members. Whether it is legislative news or upcoming regulatory changes, MnCUN provides several publications to keep you and your team informed. To ensure you receive the most up-to-date and relevant information, please take a moment to update your profile online.
The Minnesota Credit Union Network wants to make sure the news and information we send to your inbox is relevant to you. We ask that you please Review Your Profile today to ensure your email preferences and contact information are up-to-date. For more information on the types of emails MnCUN sends out, visit the Publications page of the MnCUN website.
If you do not remember your username or password, visit the Reset your Password page. If you do not have an online profile with MnCUN, you can create one to start receiving updates. We encourage you to share this information with others at your credit union as well.
If you find that our emails are being routed to your junk email, please whitelist the IP address 220.127.116.11 for your email system.
With questions about your profile, contact MnCUN Director of Facilities & Technology Scott Shoberg by email or at 651-288-5525.
Follow the links on the stories below to read more about the outstanding programs, new initiatives and well-deserved recognition received by your peers recently. Got news of your own? Send stories, pitches, press releases and published articles to MnCUN Director of Communications Laura Whittet.
UPCOMING PROFESSIONAL DEVELOPMENT OPPORTUNITIES
Below is a summary of the Minnesota Credit Union Network's February educational sessions. Browse the listings below and click the links for more detailed information and online registration.
Peer-to-Peer (P2P) Sessions & In Person Events
The National Credit Union Foundation (the Foundation) is looking to distribute up to $75,000 in grant funds to credit union organizations as part of this effort. Biz Kid$ Financial Education Grants may be used to fund innovative programs that improve the financial education of youth through the use of the Biz Kid$ program. The initiative includes an award-winning TV series, free classroom curriculum, outreach activities, and a website (bizkids.com) targeting children 9 to 16 years old.
Biz Kid$ projects may engage teachers, students, education leaders, local PBS stations, or community stakeholders through events, activities, and/or curriculum distribution. Each project should create innovative and engaging activities incorporating Biz Kid$ materials. Funds may not be used as a cash donation to a third party.
“We are honored to offer these Biz Kid$ grants as they provide an amazing opportunity for credit unions to make an impact in their communities,” said Danielle Brown, the Foundation’s Director of Development & Donor Relations. “Each year we offer these grants, credit union organizations get more creative with how they implement the Biz Kid$ program. I cannot wait to see what the future grantees come up with this year to improve youth financial literacy.”
Credit unions can now apply for a Biz Kid$ Financial Education Grant from the Foundation through March 31. The application can be found online.
Questions about Biz Kid$ or the grant process can be directed to Danielle Brown by email or by phone at (608) 556-2406.