The Pulse | 06-19-2018

Volume 7, Issue 24

The Pulse Archive


Women’s Leadership Network, CEO Events held in Duluth

Last week, members of the Minnesota Women’s Leadership Network and CEOs gathered in Duluth for events.


Held prior to the MnCUN CEO Conference, 61 women gathered for a Minnesota Credit Union Women’s Leadership Network meeting featuring speakers, networking, and a reception sponsored by CUNA Mutual Group. In partnership with the Minnesota Credit Union Foundation and several Minnesota Credit Union Development Educators, the Women’s Leadership Network collected over $800 to support the distribution of water filters in Cameroon, Africa.


The annual CEO Conference features a variety of speakers, networking opportunities, and a cooperative environment to discuss issues, obstacles, and opportunities facing credit unions and their staff. Attendees attended sessions focused on communication, leadership and multicultural consumers.


For upcoming professional development opportunities, visit the MnCUN education calendar online.





Project Zip Code Connects Candidates to Credit Unions


View all Governmental Affairs news stories




President Trump Nominates Bureau Director

NCUA Board to Vote on Final FOM Rule this Week


View all Regulatory Compliance news stories


GSTV: Let Your Community Know You Are There

You may have seen ads at your local gas station for credit unions. That is because Gas Station TV (GSTV) is a proven way to let your community know about the services credit unions provide. GSTV grants the flexibility needed to drive the most value possible through customizable, localizable ad campaigns. It delivers the hard-to-reach, on-the-go consumer with a one-on-one exposure to your ad.


Based on a recent study, GSTV lifts key metrics for credit union products and membership:


  • 66 percent of viewers consider joining a credit union
  • Viewers are 11 percent more likely to acquire a new checking or savings account
  • 78 percent likelihood to use a credit card for gas
  • 21 percent more likely to acquire a mortgage or refinanced within 12 months

Advertisers have a captive audience at the gas station with 88 percent of that audience reporting that they enjoy watching GSTV. Research shows that GSTV delivers twice the ad recall of traditional media. GSTV has more unique viewers than Netflix and reaches more millennials than Snapchat. What’s more, 41 percent of GSTV viewers are millennials – that’s a 26 percent greater reach than TV. 


GSTV gives you access to audiences that are near your targeted branches. Localize your buys to the gas station across the street or create a campaign to broadcast across the state. You can even leverage your GSTV media buy to boost the performance of your own products such as new branch openings, auto loans, home loans, and events.


Running a GSTV promo is an extremely cost-effective way to drive local awareness. As a credit union, you also enjoy a 30 percent exclusive discount from GSTV. 


If you are interested in learning more about GSTV, please contact your league representative or our national sales consultant Shana Sistek by email or by phone at 734-377-4336 to schedule a customized webinar.

Minnesota Credit Union Network
555 Wabasha Street N, Suite 200
St. Paul, MN 55102

(651) 288-5170
(800) 477-1034