The Pulse (06-24-15)



The Pulse (06-24-2015)

June 24, 2015 ● Volume 04, Issue 25


The Pulse Archive

Credit Union News


16 free hot topic Filene Research Reports

The Filene Research Institute is committed to examination and innovation to further the credit-union movement. For 25 years, Filene has researched sustainable solutions for credit unions and their members.

As a benefit to Minnesota Credit Union Network members, Filene has provided the following research free of charge:


Direct to consumer

Strategy / leadership

Sales / general interest

HR / people


Learn more about the Filene Research Institute online



MnCUN’s cycle of news gets your credit union story heard

Credit unions do great things for their members and communities every day. Help spread the word by sharing your news with the Network. Please send press releases directly to MnCUN Director of Communications Connie Kuhn, or use our online form to provide a brief synopsis of an event, sponsorship or happening at your credit union! This will add you to the Network’s "cycle of news.”

Here’s how the cycle of news works:

  1. Stories are posted to the new MN Credit Union News page of the Network website.
  2. On a weekly basis, stories are aggregated and highlighted in The Pulse newsletter.
  3. MnCUN posts stories to the CU Social Good and Unite for Good social media sites, which aggregate positive credit union stories on a national level.
  4. MnCUN publishes the "good news” stories in its regular Connected to Community newsletter, which is delivered to legislators, public opinion leaders, members of the media, and more.
  5. Stories are also regularly pitched to Fluence Media, which publishes Morning Take and Business Take and Law Take newsletters for business executives, opinion leaders, legislators, public affairs contacts, and influential people around the state.
  6. Stories are also regularly pitched to the credit union trade press and beyond, generating additional coverage.
  7. Each Thursday, stories are packaged and shared with more than 250 media contacts in a weekly digest. 

As part of the cycle of news, the Network shares credit union stories on social media. To help with the ever growing need for a strong social media presence, the Network also creates original content for credit unions to share. The MnCUN communications staff posts, tweets, and shares strategic content on social media for the use of our member credit unions.

Find MnCUN on the following social media sites:

Interested in getting started in the cycle of news? Send your press releases to MnCUN Director of Communications Connie Kuhn or use the share your story button on the Network website. 



Marketing & Business Development P2P - Thursday, July 16

On Thursday, July 16 The Minnesota Credit Union Network will be hosting A Marketing & Business Development Person-to-person (P2P) forum. The forum will focus on three takeaways from the 2015 Consumer Research Survey - synchronizing the consumer research results with credit union marketing and focused on soundness, online banking, and credit union values.

The Minnesota Credit Union Network worked with Fluence Media and American Strategies in January 2015 to conduct a public opinion poll to better understand Minnesota consumers’ perceptions of financial institutions. The poll asked 500 Minnesotans a series of questions to gauge their attitudes about and knowledge of credit unions. Key findings from the research study were presented at the 2015 Annual Meeting, and also during the 2015 CEO Conference.

More information and registration available on the MnCUN event calendar online.



NCUA, AARP Hosting Webinar on Preventing Elder Financial Abuse

Credit unions and consumers looking for help detecting, preventing and reporting elder financial abuse can get valuable information during an upcoming webinar, “Avoiding Frauds and Scams: A Primer for Older Americans,” scheduled for Wednesday, June 24, beginning at 1 p.m.

The National Credit Union Administration and AARP will host the webinar. There is no charge. During the webinar, NCUA and AARP experts will discuss:

  • Examples of frauds and scams;
  • Helpful prevention tips;
  • Guidance about safely conducting online financial transactions; and
  • Information on AARP’s Fraud Watch Network initiative.

More information and registration available online.



Nominate a Co-op Builder

Each year, Cooperative Network presents the Cooperative Builder Award to honor individuals who have made outstanding contributions at the local, state, and/or national level to advance cooperative philosophy and ideals. This is your opportunity to honor those living men and women whose contributions to cooperative business deserve special recognition. Cooperative Network will select a maximum of three distinguished individuals to receive the Cooperative Builder Award at its annual meeting banquet, Nov. 10, at the Doubletree Hotel in Bloomington, Minnesota.

Nominees may be co-op members, employees, or supporters. You may nominate more than one person, but previous winners and current Cooperative Network board members are ineligible. Applications are kept in the selection pool for three years and may be updated with additional information and/or supporting materials.

Completed nomination forms are due Aug. 31, 2015. If your nominee is selected to receive an award, please note that you will be asked to provide photos of that individual for the awards presentation. Cooperative Network will provide instructions on the types of photos needed and will give you ample time to collect them.

Nomination forms are available online. If you have any questions, please contact Wendy Fassbind at (608) 258-4401.

The deadline for nominations is Friday, Aug. 31.



Minnesota Credit Union Foundation Financial Literacy 5K – June 11

Financial education supporters and running enthusiasts – mark your calendars to participate in the second annual Minnesota Credit Union Foundation Financial Literacy 5K! Set for Saturday, July 11, at Lake Normandale in Bloomington, this event is a walk/run and kids fun run, powered by soleMOTION Race Management. 

Through the Financial Education Grant Program the Minnesota Credit Union Foundation awards grants to fund projects, programs and initiatives that help improve the personal finance skills of consumers and communities across Minnesota.

Spring 2015 Financial Education Grant recipients included:

  • Mid Minnesota Federal Credit Union, after participating in the CFPB’s “Your Money, Your Goals” Training, will provide training and collaboration with a local non-profit, Bridges of Hope, to provide comprehensive financial literacy training to community members experiencing financial hardship. Mid Minnesota will provide “train the trainers” sessions to the Bridges of Hope staff to reach the greater community.
  • Royal Credit Union will open an in-school credit union branch at Eden Prairie High School in September 2015. The branch will be staffed by students to provide traditional financial transactions, and will also be used as a facility for financial education opportunities. Royal will also work with the school to develop curriculum and classroom collaborations to support financial capability efforts.
  • St. Cloud Federal Credit Union will partner with the Sartell-St. Stephen School District 748 to create a lending curriculum within its human geography classes. Ninth grade students will create a development plan for a developing country, and then select micro-lending opportunities through Kiva, a non-profit organization with a mission to connect people through lending to alleviate poverty. The payback of the money loaned will create a self-perpetuating program to be used by students in future years.
  • TopLine Federal Credit Union, partnering with the Maple Grove Farmers Market, will offer the Power of Produce (PoP) Kids Club for the 2015 market season. PoP club members (children ages 5-12) will receive $2 market tokens to learn the power of money and how to make healthy food choices by shopping at market vendors.

Any credit union, school or organization that registers five or more Financial Literacy 5K participants will automatically be eligible to win the team award. Participants’ race times will be aggregated and averaged to determine the best team time.

Thank you to the 2015 Financial Literacy 5K sponsors: Co-Op Shared BranchingEckberg LammersTC Running,TruStage, & Wipfli. For additional details and to register, visit the Minnesota Credit Union Foundation website


Credit Unions in the News

Follow the links on the stories below to read more about the outstanding programs, new initiatives and well-deserved recognition received by your peers recently. Got news of your own? Send stories, pitches, press releases and published articles to MnCUN Director of Communications Connie Kuhn.  

Affinity Plus Federal Credit Union hires data scientist to augment strategy, enhance member relationships


Star Tribune names Central Minnesota Credit Union a 2015 Top Workplace


Wings Financial Credit Union grows commercial services department, hires Hooppaw as Senior Commercial Lender



Register today for Hike the Hill


View all Governmental Affairs news stories


CFPB announces delay of integrated mortgage disclosures to Oct. 1

NCUA releases Board Action Bulletin 

Interagency Flood Insurance Rule approved

NCUA issues Letters to Federally Insured Credit Unions

Letter No. 15-CU-05: Standards for Assessing Diversity Policies and Practices 

Letter No. 15-FCU-02: Permissible Loan Interest Rate Ceiling Extended

Out for Comment

NCUA proposes amended MBL regulation


View all Regulatory Compliance news stories


If this describes you, then you are invited to join The Crew. This group 
If this describes you, then you are invited to join The Crew. This group 

 Joanna Drennen
 Nathan Dormody

Minnesota Credit Union Network
555 Wabasha Street N, Suite 200
St. Paul, MN 55102

(651) 288-5170
(800) 477-1034