The Pulse (07-11-2017)

Volume 6, Issue 28

The Pulse Archive


Engage and Make an Impact: Restricted Funds Update

MnCUN works proactively to create an environment for credit unions to grow market share. To help achieve this goal, MnCUN has established restricted funds to strengthen our advocacy efforts on behalf of Minnesota’s credit unions – the Awareness Fund and the Advocacy Fund.

Expenditures from the Credit Union Awareness Fund have been made to support MnCUN’s public affairs strategies, which include public relations and media relations activities, research, and consumer awareness initiatives. During the first half of 2017, MnCUN has:

  • Conducted a research study to better understand Minnesota consumers’ perceptions of financial institutions – particularly Millennials.
  •  Launched a cooperative, statewide consumer awareness campaign – including digital advertising and new consumer-focused microsite. The campaign, launched in late April, has garnered 7.4 million impressions and over 4,600 unique visitors to the site.
  •  Earned 64 media mentions in local and trade press.
  • Published the Connected to Community newsletter, which highlights credit union news stories and is sent to legislators, media, and public opinion leaders every two weeks.
  • Managed the Credit Union News Channel to more efficiently share credit union news. 292 stories have been published so far this year.
  •  Partnered with Fluence Media to sponsor editions of “Morning Take,” “Business Take,” “Ag Take,” and “Law Take,” daily online news previews, which reach 10,000 influencers in Minnesota.

Expenditures from the Advocacy Fund have been used to enhance MnCUN’s advocacy activities through a number of activities and expenditures including:


  • The Advocacy Fund has supported public affairs initiatives as MnCUN works to advocate, educate and position credit unions as the best financial partner for Minnesota consumers.
  • Support for Credit Union House – credit unions’ permanent “home away from home” – for credit union advocates visiting Washington D.C. Credit Union House provides the movement with a tangible and visible presence in our nation’s capital, serving as a symbol of the strength and permanence of credit unions.
  • Collateral and resources for lobbying efforts. A portion of the Advocacy Fund is contributed on the state level support the National Advocacy Fund coordinated by the Credit Union National Association (CUNA). MnCUN’s disbursement on behalf of Minnesota credit unions is part of $1,189,073 raised nationwide in 2016 to support both political (election) and issue advocacy efforts. National Advocacy Fund dollars have been spent on grassroots advocacy, electoral polling, research, and partisan communications as the industry works to positively impact the election of credit union-friendly candidates.
  • Sponsorship of Wrong About Everything- a bipartisan podcast focused on local state and national politics
  • Participation in the National Conference of State Legislatures, an event which draws over 5,000 state lawmakers and staff that attend NCSL.

The Minnesota Credit Union Network would like to thank credit union for their support of the Awareness and Advocacy Funds.





2017 Legislative Session Summary Available Online




View all Regulatory Compliance news stories


Register for CUNA Mutual Group’s Discovery Conference Today

CUNA Mutual Group’s seventh annual, day-long Discovery Conference is Oct. 18. The virtual, no-cost event offers credit union leaders a chance to learn how to harness the power of data, a sneak peek at new research, and valuable industry insight and trends in the insurance and credit union industries, including Generation C.

“Our conference is the web-based equivalent of a face-to-face conference except without any of the expenses and travel time,” said Christy LaMasney, Discovery Conference manager, CUNA Mutual Group. “This enables more credit unions to attend and hear from experts in the field. It’s all about helping credit unions plan for the future,” LaMasney added.

Steven Rick, chief economist, CUNA Mutual Group, opens the conference with a keynote session addressing the power of data and analytics to expand credit unions’ competitive advantage. The session, “Credit Union Data & Analytics: Knowledge IS Power,” provides actionable steps credit unions can take to start or advance their data and analytics journey to capture more business today.

Six breakout sessions will follow the opening keynote covering topics, including gamification, non-prime auto lending, and the U.S. economy. Attendees will learn how millennials discuss money-related issues and personal finances, discover what compliance issues and risks are lurking in their consumer lending processes, and learn how to best serve the sandwich generation.

The conference concludes with a second keynote address given by Brian Sols, principal analyst, Altimeter Group. “Generation C: Your Connected Customer” explores the complexities of a generation of customers not bound by age but by digital behavior. Solis, a world-renowned digital analyst, anthropologist and author, shares insights to show how a shift in perspective can help lead to a more productive and lucrative business future.

Throughout the day, attendees have opportunities to network with industry leaders, pose questions, participate in “hot topic” chats, and visit exhibit hall booths. In addition, all credit union participants are entered to win the grand prize drawing – $1,000 to the credit union’s charity of choice1 – and individuals registered by Sept. 9 are entered to win an Amazon Echo.2

Learn more and register here. All credit union and league employees are welcome and encouraged to attend. Content is geared toward credit union CEOs and senior leadership teams, and will be made available on-demand after the conference ends.

Minnesota Credit Union Network
555 Wabasha Street N, Suite 200
St. Paul, MN 55102

(651) 288-5170
(800) 477-1034