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|The Pulse 07-27-2017|
Volume 6, Issue 31.5
$3.5 Million Dollars Saved in WINcentive® Prize Linked Savings
WINcentive Prize-Linked Savings is helping Minnesotans save funds for a rainy day; something that is bucking the trend of dismal national savings rates. Halfway through the second year of the program, credit union members in the state have opened almost 5,000 accounts and saved over $3.5 million. The program is now offered by 20 credit unions, and is facilitated by the Minnesota Credit Union Network.
WINcentive Savings incentivizes consumers to save by offering risk-free rewards. WINcentive prizes are awarded on a monthly, quarterly, and annual basis, with prizes ranging from $100 to $5,000. Account holders qualify for up to four chances per month for each $25 increase in their month over month savings balance. The Statewide prize-pool has awarded $35,000 this year. Recent $1,000 quarterly winners are members at Affinity Plus Federal Credit Union, Mayo Employees Federal Credit Union, and Fulda Area Credit Union.
“As risk-free way to build a rainy-day account, WINcenitve Savings helps make regular saving approachable and fun,” said Andrea Molnau, Director of Communications for the Minnesota Credit Union Network. “WINcentive is providing some consumers with their first savings product; strengthening the relationship between credit unions and their members, while also attracting new members. That’s a win for consumers and the credit unions that are offering the program.”
More information about WINcentive Savings, including a list of participating credit unions, can be found at wincentivesavings.org.
Follow the links on the stories below to read more about the outstanding programs, new initiatives and well-deserved recognition received by your peers recently. Got news of your own? Send stories, pitches, press releases and published articles to MnCUN Communications Specialist Laura Whittet.
DAYTA Marketing has partnered with the Network Service Corporation (NSC), a wholly-owned subsidiary of the Minnesota Credit Union Network, to provide social and digital marketing to the state’s credit unions. The Minnesota Credit Union Network forms strategic endorsement relationships with vendors to help credit unions best serve their members.
DAYTA Marketing’s services provide comprehensive solutions through brand awareness, audience engagement, brand reputation and workforce engagement. DAYTA Marketing specializes in digital strategy, social media management, social advertising, web design, and graphic design.
MnCUN and DAYTA will be offering two free Senior Management Digital Marketing Strategy sessions for Network affiliated credit unions.
Part 1 - The Mindset of a Digital Marketer
The first step in crafting a digital marketing strategy is making sure you’re thinking like a digital marketer, not just a marketer that uses digital media! There are four elements to thinking like a digital marketer: thinking socially, understanding that digital and traditional marketing complement each other, realizing the landscape is ever-changing, and using digital as a membership engagement tool. In order to change your mindset, you have to realize digital is more than just another marketing channel. Digital media has shifted the way we communicate and act as consumers. People go to social media for the perceived value they gain from it. If you want to be successful, you have to bring value to your audience.
Part 2 - Member Personas & Member Journey
The ultimate goal of every marketing communication should be the right message to the right people at the right time. Anything less than that isn’t 100% effective. This includes digital media. In order to do this, you need to understand your audience and the journey they take in becoming an engaged, loyal member. Who do you want to interact with on social media? What are their characteristics? Who’s your ideal member? How do the make the decision to join a credit union? What increase engagement and loyalty? Understand these nuances about your audience and transform your organization.
Events will available be in person and via webinar. Lunch will be provided for in person attendees. There is no cost to attend the Senior Management Digital Marketing Strategy sessions. Registering for one session does not automatically register you for both sessions. Please register for one or both sessions separately.
To learn more, contact MnCUN Director of Business Development Kris Jacobsen by email or by phone at 651-288-5515.
To help foster financial education relationships between schools and credit unions, the Foundation Scholarship Council (FSC) maintains a listing of credit union employees willing to provide financial education outreach. This listing is posted on the Financial Literacy Resource page of the Minnesota Credit Union Foundation website and makes it easy for schools and other organizations to find credit union employees interested in providing financial education.
To be included in FSC Financial Educators list, complete a short survey online by Thursday, August 17.
Credit unions that meet specific criteria can apply for expedited reimbursement of professional development opportunities through the Minnesota Credit Union Foundation Small Credit Union Grant Program.
Expedited approval will be granted based on the following criteria:
A maximum of $500/credit union is available through the Small Credit Union Grant Program on an annual basis. All small credit unions are encouraged to apply for this grant, as well as grants for larger dollar amounts under our general Professional Development Grant program which undergo regular review and approval through the Foundation Board during its scheduled meetings.
To apply for Small Credit Union Grant Program funding, send an email with your name, credit union, the name and description of the event you’re attending, and proof of registration to the Minnesota Credit Union Foundation.