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|The Pulse (08-28-13)|
The Pulse (08-28-13)
Aug. 28, 2013 ● Volume 02, Issue 34
Credit Union News
The Minnesota Credit Union Foundation is offering $10,000 in grants to assist Minnesota credit unions in implementing financial education projects. With its strong commitment to financial education, these grants are part of the Foundation’s mission to provide resources for credit unions and communities to prosper and thrive.
Don’t miss this opportunity to augment your credit union’s financial education efforts or launch a new partnership! Grant applications are being accepted through Tuesday, Oct. 1.
The Foundation Board of Directors will evaluate applications based on a variety of factors, including credit union value, community impact, collaboration, creativity, and past involvement in and support of Foundation activities. Projects/initiatives must have measurable outcomes and a written follow-up report must be submitted within 30 days of the project completion.
In 2012 alone, credit union membership grew nationwide by 2.1 percent – that’s more than double the rate of population growth! To help continue this trend, the Minnesota Credit Union Network launched its Bankziety campaign in April 2012 to raise credit union awareness and encourage consumers to make the switch. This initiative, made possible by credit unions’ voluntary contributions to the Minnesota Network Advertising Program, is aimed primarily at consumers age 21-35 and positions credit unions as their cure to financial frustration.
Then earlier this year MnCUN launched a refreshed Bankziety campaign featuring a bright, pop-art themed website. Upon visiting, consumers can view a "Symptom Checker” and diagnose their bankziety, and also receive tips on major financial decisions such as buying a house, planning a wedding or budgeting for a baby. Consumers can then "find a cure” to bankziety by finding a credit union they're eligible to join, utilizing the national search engine through aSmarterChoice.org.
These traffic statistics show the use of the search engine and illustrates the importance for credit unions to maintain updated and accurate information in the Smarter Choice database. Credit unions can visit the Smarter Choice website and make sure you’re listed correctly.
Once you verify your Smarter Choice profile, credit unions are encouraged to capitalize on the bankziety campaign by positioning your credit union as the cure for consumers. MnCUN’s Bankziety webpage contains sample writing and graphic materials to promote the campaign, including social media posts and animated web graphics and logos. These tools can be used to spread the word about the benefits of credit unions through websites, social media channels and newsletters.
With questions about Bankziety, contact MnCUN Director of Communications Connie Kuhn or Communications Specialist Kelli Sandhurst. For information on creating or updating your Smarter Choice profile, contact MnCUN's Scott Shoberg.
Three easy ways to share your CU news with MnCUN!
Every day, Minnesota credit unions are making headlines through newsworthy projects and programs! To spread the word about the great things happening at your credit union, the Minnesota Credit Union Network encourages you to share your news stories with us. We'll post your stories on the Credit Unions in the News page of the Network website for all to see.
How can you share your credit union news? Pick one of these three ways:
You'll also find a News Submission button that leads you to the online form on the home page and the Credit Unions in the News page of the Network website. Credit union news will appear online and in MnCUN’s weekly newsletter, The Pulse.
NCUA introduces tool to provide answers to CU questions
Credit union professionals have a new tool to help get answers to frequently asked questions: FAQ+, a project of the National Credit Union Administration’s Office of Small Credit Union Initiatives (OSCUI).
FAQ+ is the latest example of NCUA harnessing technology to improve service to small credit unions, low-income credit unions and new credit unions to help them become better-informed and more efficient.
"Answers to common questions credit union managers and volunteers ask about things like training opportunities, grants and other subjects are now literally at their fingertips,” OSCUI Director William Myers said. "We’re constantly striving to improve communications and access to information, and this is another tool to help us accomplish that objective.”
The FAQ+ tool is available through OSCUI’s webpage on NCUA’s website. Visitors will have easy access to web links, documents, videos, agency forms and other content. Click on any of the four OSCUI program pages (Consulting, Grants & Loans, Training, Partnerships, and Outreach) to see the FAQ+ search box in the upper right corner:
Simply enter a question or keyword and receive a response or list of responses matching the request. As more questions are asked, the tool’s database will be expanded with more answers about OSCUI’s programs and services.
If a question is not addressed by the answers provided, FAQ+ also includes an online request function to ask for a response from OSCUI staff.
Credit Unions in the News ...
Follow the links on the stories below to read more about the outstanding programs, new initiatives and well-deserved recognition received by your peers in recent weeks. Got news of your own? Send stories, pitches, press releases and published articles to MnCUN Director of Communications Connie Kuhn.