The Pulse (09-17-2014)



The Pulse (09-17-2014)

September 17, 2014 ● Volume 03, Issue 37


The Pulse Archive

Credit Union News


Why I Love my Credit Union campaign video available

 Last week, the Minnesota Credit Union Network released a short video compilation of credit union members and employees from across Minnesota sharing why they love their not-for-profit financial cooperative. The Network is encouraging credit unions to share the video with their members in their branches and on social media.

This year, the Minnesota Credit Union launched its Why I Love My Credit Union Campaign. The Network asked credit union professionals and members to answer one simple question: “Why do you love your credit union?” Answers to this question have been captured in a variety of forms: video, online submissions, Facebook, Twitter, and postcards. The stories are shared on the Why I Love My Credit Union website.

To date, MnCUN has received over 400 story submissions from credit union members across Minnesota, sharing what it is about their credit union that they love. In order to assist credit unions in their member engagement and outreach, the Network has created a toolkit, available online, to promote the Why I Love my Credit Union campaign.

Below are some of the resources available to credit unions:

With questions, or to receive a spreadsheet including all Why I Love my Credit Union stories collected from your credit union, please contact MnCUN Political Advocacy Director Ryan Smith by email or call (651)288-5533.



MnCUN, credit unions meet with Department of Commerce to discuss industry issues

Earlier this month, representatives from the Minnesota Credit Union Network and three Minnesota credit unions met with Minnesota Department of Commerce Commissioner Mike Rothman and Deputy Commissioner Shane Deal for an open format roundtable discussion on state-chartered credit unions and the industry. This meeting – convened by the Commerce Department – is another illustration of the strong advocacy provided by MnCUN as it continues to work with state and federal agencies to ease the regulatory burden on Minnesota credit unions.

MnCUN’s President & CEO Mark Cummins, General Counsel John Wendland and Political Advocacy Director Ryan Smith were joined by leaders from Wings Financial Credit Union, United Educators Credit Union, and City & County Credit Union. At the meeting, participants discussed the state of credit unions, cyber security, examinations and the examination force, elder fraud and abuse, statutory concerns and multiple other issues affecting credit unions.

“Providing strong regulatory advocacy on behalf of our state’s credit unions in a critical function of the Minnesota Credit Union Network and our role in supporting the industry,” Cummins said. “By fostering these relationships and maintaining an open line of communication with our regulators, it allows us to have direct conversations on issues specific to our credit unions.



Mark your calendar for MnCUN 2015 Professional Development programs

The Minnesota Credit Union Network strives to provide high-quality educational sessions and networking opportunities each year through our slate of major events. The outline below contains a list of MnCUN's 2015 conference offerings, along with locations and tentative pricing. As you work to set next year's budgets and schedules, please include the following events.


MnCUN's complete calendar lineup will be available on the Network website Event Calendar in December.

  • January 27: Credit Union Day at the Capitol – Saint Paul RiverCentre, St. Paul
  • March 8-12: CUNA Governmental Affairs Conference (GAC) – Convention Center, Washington, D.C.
  • April 10-11: MnCUN Annual Meeting & Convention – Radisson Blu at Mall of America, Bloomington
  • June 10-12: CEO Conference – The Inn on Lake Superior, Duluth
  • September 11-13: Fall Leadership Conference – Maddens on Gull Lake, Brainerd
  • September/October (TBD): Hike the Hill – Washington, D.C.

Questions or suggestions about MnCUN’s educational offerings can be directed to Director of Education Sue Groskreutz.



Applications due Oct. 1 for Minnesota CU Foundation financial education grants

The Minnesota Credit Union Foundation (MnCUF) -- with the mission of providing resources for credit unions and communities to prosper and thrive -- has a strong commitment to financial education. The Foundation is offering $7,500 in grants in the fall of 2014 to assist Minnesota credit unions in implementing financial education projects

Non-credit union organizations may also apply for grant funding, but must partner with a Minnesota credit union and demonstrate how the project will impact credit unions and their members.


Applications are currently being accepted, through Wednesday, Oct. 1. Grants will be evaluated by the Minnesota Credit Union Foundation Board of Directors, and recipients will be announced by mid-October.


The Foundation Board of Directors evaluates applications based on a variety of factors, including credit union value, community impact, collaboration, creativity, and past involvement in and support of Foundation activities. Projects/initiatives must have measurable outcomes and a written follow-up report must be submitted within 30 days of the project completion.


"The Foundation is pleased to have an opportunity to provide financial support to the tremendous initiatives taking place around the state of Minnesota," said Foundation Chairman Dave Larson. "I am excited to see fresh, new ideas of how Minnesota credit unions can serve our communities by providing much-needed financial education."


For full details and application forms, visit the Financial Education Grants page of the Foundation website.


Registration now open for CUNA Mutual Group's online Discovery Conference

CUNA Mutual Group’s fifth annual, day-long Discovery Conference scheduled for Wednesday, Oct. 15, offers 13 credit union-focused sessions from the convenience of your desk – for free.


The Discovery Conference is the web-based equivalent of a face-to-face conference without the associated expenses or time away from the office. 

The conference offers 13 credit union-focused sessions, scheduled live chats, networking opportunities, including chat rooms and message boards, an exhibit hall and prizes. In addition, registration guarantees access to conference materials after the event is over.


John Lass, senior vice president of strategy & business development for CUNA Mutual Group, is the keynote speaker. Lass will speak on how retail financial services could be disrupted by new technologies and business models, and what actions credit unions could take to mitigate the impact. In addition, the conference will feature several industry thought leaders:

  • Ben Rogers, research director at Filene Research Institute, speaking on “Gen Y Personal Finances: A Crisis of Confidence and Capability”
  • James Robert Lay, president of CUGrow, speaking on “Digital Marketing for Business Development;”
  • Gary Weuve, vice president of the Center for Advisor Excellence for CUNA Brokerage Services, Inc., speaking on “The Rules of the Retirement Game Have Changed for Members – The Credit Union’s Role;”
  • Tim McAlpine, president of Currency Marketing, speaking on “Better Together: Uniting Marketing & IT for Success;”
  • Steve Rick, director and chief economist for CUNA Mutual Group, speaking on the “U.S. Economic Outlook and Its Impact on Credit Unions;”
  • Brad Keller, senior vice president and program director for The Santa Fe Group, speaking on “Building and Maintaining an Effective Third Party Risk Program;”
  • Theresa Reinke, compliance consultant for CUNA Mutual Group, speaking on “TILA/RESPA Integrated Disclosures – It’s a Whole New World;”
  • Jay Isaacson, vice president of commercial products for CUNA Mutual Group, speaking on “Cyber Exposures: Rules, Regs, and Risk;”
  • Bryce Roth, co-founder of ChatterYak!, speaking on “What You Need to Know About Compliance and Social Media;”
  • Steve Hoke, director of loan growth for CUNA Mutual Group, speaking on “Exciting Trends in Auto Purchasing;”
  • Stephen Arnold, vice president and direct-to-consumer business leader for CUNA Mutual Group, and Eric Hallinan, senior consultant for MarshBerry, speaking on “The View from Here: An Eyes-Wide-Open Approach to Insurance Distribution Models;”
  • Chris Silveira, manager of fraud intelligence for Guardian Analytics, speaking on “Mobile Banking: Trends, Threats, and Fraud Prevention Techniques.”

Each thought-leader session will feature video, audio, and a question and answer portion.


The online event is designed for CEOs and senior leadership teams of credit unions, but all credit union and league employees are welcome. Register and view the agenda on the CUNA Mutual website.  



CUNA creates task force to review system governance, structure

In early September, the Credit Union National Association (CUNA) appointed a 12-member group made up of credit union leaders – including credit union CEOs, state league presidents, a volunteer at a credit union, and the CEO of a non-affiliated credit union – to study CUNA’s structure and governance and make recommendations to the CUNA board of directors.

The task force will be facilitated by a consultant well-versed in organizational design and process improvement, including work with national trade associations. The group’s discussions will use the CUNA started strategic vision – that “Americans choose credit unions as their best financial partner” – as a framework for their dialogue and considerations.

“As the credit union system continues to evolve, it is prudent for CUNA and industry leaders to take a step back and examine the foundation of our state and national associations,” said MnCUN President & CEO Mark D. Cummins. “I applaud this initiative and look forward to hearing the recommendations of the task force next year.”

Task force members include:

  • Benson Porter (chairman), BECU (Seattle, Wash.)
  • Patty Campbell, Christian Financial CU (Roseville, Mich.)
  • Michael Castellana, SEFCU (Albany, N.Y.)
  • Tom Dorety, Suncoast CU (Tampa, Fla.)
  • Caryl Greene, MembersFirst CU of Florida (Pensacola, Fla.)
  • Kenny Harrington, MemberSource CU (Houston, Texas)
  • Patrick Jury, Iowa Credit Union League (Des Moines, Iowa)
  • Pat Moreno, Travis CU (Vacaville, Calif.; volunteer chairman of the board)
  • Stephanie Sherrodd, Texas Dow ECU (Lake Jackson, Texas; non-affiliated credit union)
  • Rod Staatz, SECU (Linthicum, Md.)
  • Glenn Strebe, Air Academy FCU (Colorado Springs, Colo.)
  • Brett Thompson, Wisconsin Credit Union League (Madison, Wis.)

The task force will aim to make recommendations to the CUNA board of directors as early as next spring. 


CUNA puts out the call for 2015 Diamond Award submissions

Last week, the Credit Union National Association (CUNA) announced that entries are being accepted for the 2015 Diamond Awards, an annual credit union industry competition hosted by the CUNA Marketing & Business Development Council. The final deadline for entry submissions is Jan. 15, 2015.

Every year, the Diamond Awards recognize the creative excellence and outstanding results of projects, campaigns and events across 29 award categories. Entries are judged based on the following criteria: Creativity, Design and Production, Copy and Communication, and Strategy and Results.

“We’re excited to acknowledge an ever-widening range of successful innovations and contributions to the credit union difference each year,” commented Nancy C. Hutchinson Diamond Awards Committee Chair and SVP Marketing/Business Development, Minnesota Power ECU. “It gives marketing and business development professionals a chance to get recognized for anything from the creative use of social media to designing an especially eye-catching logo.”

This year’s award winners will be recognized online and onsite at the CUNA Marketing & Business Development Council Conference in Las Vegas during a dedicated awards dinner on March 27, 2015.

For more information about the 2015 Diamond Awards and to submit an entry, visit the Diamond Awards webpage.



Credit Unions in the News

Follow the links on the stories below to read more about the outstanding programs, new initiatives and well-deserved recognition received by your peers recently. Got news of your own? Send stories, pitches, press releases and published articles to MnCUN Director of Communications Connie Kuhn.  

Royal CU announces new Chippewa Valley Regional Director of Branch Operations


Central Minnesota CU to hold wellness Fun Run


Royal CU names Executive Vice President of Member Experience


Hitting a Grand Slam for Awareness – Charity Give-Back Night underscores TopLine’s commitment to community



Sen. Franken congratulates credit unions on reaching the 100 million members milestone


MnCUN, credit union professionals meet with Minn. Department of Commerce over state charter


Minnesota Unclaimed Property Reports due by Oct. 31


FRB and CFPB announce Reg Z and Reg M adjusted dollar thresholds


FinCEN issues “financial red flags” indicative of human smuggling and trafficking 


If this describes you, then you are invited to join The Crew. This group 
If this describes you, then you are invited to join The Crew. This group 

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