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|The Pulse 10-05-2017|
Volume 6, Issue 40.5
Minnesota Credit Union Awareness Campaign Celebrating International Credit Union Day on Gas Station TV
To celebrate International Credit Union Day, and the statewide awareness campaign, the Minnesota Credit Union Network has partnered with Gas Station TV (GSTV) and CU Solutions Group (CUSG) to help share the credit union story, increase awareness, and engage new members.
GSTV will run the It’s Your Choice; Choose Minnesota Credit Unions ad at all GSTV stations in Minnesota from Friday, Oct. 13. through Thursday, Oct. 19. The week-long promotion will be shown at 438 stations, delivering over 1.5 million impressions.
Based on a recent study, GSTV lifts key metrics for credit union products and membership. Advertisers have a captive audience at the gas station with 88% of that audience reporting that they enjoy watching GSTV. Research shows that GSTV delivers twice the ad recall of traditional media. GSTV has more unique viewers than Netflix and reaches more premium millennials than Snapchat. What’s more, 41% of GSTV viewers are millennials – that’s a 26% greater reach than TV.
Credit unions enjoy a 30 percent reduced, preferred partner rate from GSTV all year long. To learn more about the benefits of promoting your credit union on Gas Station TV, you are invited to attend a brief webinar Wednesday, October 11, 2017 at 3:00 p.m. (CST). Registration is available online.
To request a new time or additional information, contact Shana at CUSG.
Minnesota Business Ethics Awards – Nominations Now Open
The Minnesota Business Ethics Award® (MBEA) is seeking nominations to recognize and celebrate businesses with good performance plus good ethics. Established in 1999, the MBEA is a joint effort of the Society of Financial Service Professionals – Twin Cities Chapter and the Center for Ethical Business Cultures at the University of St. Thomas, along with the National Association of Insurance and Financial Advisors. The Minnesota Credit Union Network is an endorsing organization for these awards.
To nominate a business, click on Nominate a Company and complete the online form. The deadline for nominations is Jan. 29, 2018. For more information about the awards visit the Minnesota Business Ethics Award website.
Follow the links on the stories below to read more about the outstanding programs, new initiatives and well-deserved recognition received by your peers recently. Got news of your own? Send stories, pitches, press releases and published articles to MnCUN Communications Specialist Laura Whittet.
Your Money, Your Goals (YMYG) is a financial empowerment toolkit created by the Consumer Financial Protection Bureau (CFPB). This toolkit equips frontline staff with tools and skills to empower clients in understanding their own financial situations and connects them to resources available in their community. In-person and webinar trainings on YMYG are being offered by the University of Minnesota Extension this fall.
The toolkit will assist financial empowerment providers to offer high quality, unbiased financial information, education and tools to individuals and families to become financially empowered.
Available dates include:
With questions, contact Becky Hagen Jokela by email or by phone at 218-726-6477.
The Minnesota Credit Union Foundation is pleased to announce the winners of its inaugural GAC Scholarship program. The scholarships provide supplemental funding for credit union staff and/or Directors to attend the Credit Union National Association (CUNA) Governmental Affairs Conference (GAC) February 25 through March 1, 2018 in Washington D.C.
Due to an additional donation from the Network’s Advocacy Fund, the Foundation awarded three scholarships. Congratulations to:
All three winners are Grassroots Coordinators, members of GREAT, and have been involved in Advocacy efforts with the Network on the state level.
Focused on financial education and professional development initiatives, the Minnesota Credit Union Foundation is dedicated to providing the resources for credit unions and communities to prosper and thrive. MnCUF is a non-profit 501(c)(3) organization founded in 1969 that serves as a charitable arm of the Minnesota credit union movement. For more information, visit the Minnesota Credit Union Foundation online.
$20,000 in Scholarship Funds Available for Your Members
Applications are now being accepted for the 2018 Foundation Scholarship Council (FSC) scholarship program. This year, the council will be awarding $20,000 in the form of two $3,000, two $2,000, and 10 $1,000 scholarships. Any member of a Minnesota Credit Union Network affiliated credit union pursuing post-secondary education in the fall 2018/spring 2019 is eligible to apply.
Applications are being accepted online with a submission deadline of Feb. 1, 2018.
Last year, in honor of twenty years of giving, the Council doubled their annual fundraising goal.
"We are thankful to the credit unions, vendors, and individuals that helped us reach our 2017 fundraising goal,” said FSC Chair Bridget Petersen. “Because of their support the Council is able to offer $20,000 in scholarships to Minnesota’s credit union members in 2018."
The FSC, formerly known as the Family Involvement Council (FIC), is a committee of the Minnesota Credit Union Foundation. The FSC strives to build credit union brand awareness and strengthen member relationships through their scholarship program. Since its inauguration in 1997, the FSC has benefited 303 credit union members with $166,500 in scholarships.
With questions about the scholarship program, contact the FSC.