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|The Pulse (10-17-2017)|
Volume 6, Issue 41
Awareness Campaign Ads Top 14.5 Million Impressions
The third quarter result reports for the 2017 Minnesota Credit Union Awareness Campaign are now available to view on the Awareness page of the MnCUN website. From April 27 through September 30, the campaign ads yielded over 14.5 million digital impressions statewide, leading over 14,000 unique visitors to the microsite choosemncu.org.
In addition to the campaign result reports, several resources are available on the Network website, including a staff information sheet that outlines the campaign and key messages, and a recording of the recent Credit Union Difference training webinar.
The microsite includes a database of MnCUN member credit unions and branches, and if provided to us, field of membership and services available at each credit union. To update your credit union’s information, or provide feedback on the campaign, please use the Database Update Form.
We are currently seeking pledges to continue our efforts on your behalf. Thank you to all of the credit unions who have already committed their financial support. If you have not, we ask that you review the information about the campaign and submit your pledges by November 30.
Any questions about the campaign can be directed to Director of Communications Andrea Molnau.
WINcentive® Savings Program Expands to new States
The Minnesota Credit Union Network and the Louisiana Credit Union League (LCUL) are partnering to offer Louisiana credit unions a prize-linked savings account. The Network has also partnered with Del-One Federal Credit Union of Delaware to offer WINcentive Savings to members.
“The success we have seen with WINcentive Savings in Minnesota is gaining national attention,” said John Ferstl, Vice President of the Minnesota Credit Union Network Service Corporation.
The LCUL program will be branded Lucky Lagniappe Savings (lagniappe is a French word for ‘a little something extra’, and is pronounced LAN-YAP). Similar to our agreement with New York’s Lucky Savers program, MnCUN and TruLync will provide technology management for LCUL, including prize drawing administration, reporting, and technical support for Louisiana’s participating credit unions.
Del-One Federal Credit Union is $440 million in assets with 10 full service branch locations throughout Delaware and over 59,000 members. They will be the first financial institution in Delaware to provide a prize linked savings account, and will offer the account under the WINcentive Savings brand, funded by their own prize-pool.
“We are excited to support another leagues and credit unions in administering prize-linked savings,” Ferstl continued. “Not only does this help consumers, but also creates greater efficiencies and opportunities for our Minnesota participants.”
With questions about WINcentive Savings, please contact Director of Business Development Kris Jacbosen.
Credit Union Industry Experts, John Best, Founder of Best Innovation Group (BIG), Glen Sarvady, Managing Principal at 154 Advisors and Anne Legg, Founder of THRIVE Strategic Services, have teamed-up to offer a podcast series to form the BIGcast Network. The BIGcast is a twice weekly podcast and will be offering financial news and thought leadership in the areas of Business Strategy, Innovation, Payments and Leadership to financial institutions globally.
In the most recent episode, John Best interviews Ohio Health Care Federal Credit Union CEO, Bill Butler, about how he has capitalized on using big data despite being a small credit union, and how he transforms that data into actionable goals that allow his credit union to remain competitive and relevant, discover trends in member behavior, and enrich member relationships.
The TruLync, a wholly-owned subsidiary of the Minnesota Credit Union Network offers service-bureau big data solutions to clients. For more information, contact MnCUN Director of Business Development Kris Jacobsen by email or by phone at (651) 288-5515 or toll free at (800) 477-1034.