The Pulse (11-07-2017)

Volume 6, Issue 44

The Pulse Archive


Minnesota Credit Union Network to join Lawsuit Against Equifax, Holding Conference Call

Last week, the Minnesota Credit Union Network announced it is joining the Credit Union National Association (CUNA) and other state credit union associations and leagues in suing Equifax in the wake of its recent data breach.


The Equifax data breach has impacted at least 143 million consumers, compromising not only payment cards, but how credit is extended. The Equifax breach could completely change the credit union industry’s ability to rely on consumer data for authentication.


“Credit unions put their members’ interests first. We want to ensure that Minnesota’s credit unions, and their members, have a strong voice in these proceedings,” said MnCUN President & CEO Mark Cummins, “Equifax needs to be held accountable for exposing social security numbers, birthdates and other personal information.”


MnCUN has retained Karen Riebel Hanson of Lockridge Grindal Nauen P.L.L.P., and other attorneys representing the Credit Union National Association, as its counsel.


Along with CUNA, MnCUN joins several state credit union associations in the Oct. 4 lawsuit.


MnCUN will be hosting a conference call on Thursday, Nov. 9 at 9 a.m. to discuss their involvement in the Equifax lawsuit and answer questions. Details to call in to the conference call are available online.





Minnesota Credit Unions Thank Legislative Supporters for Signing Swalwell-DeSantis Letter




Comment Letter Filed Supporting CUNA's TCPA Petition

CFPB Launches beta for HMDA Platform


View all Regulatory Compliance news stories


Reviews and Their Impact on Hiring 

Article by DAYTA Marketing


The reputation of a brand is impactful to nearly every aspect of a business, including talent  acquisition. But now a positive reputation isn't enough. A company's digital presence needs  to effectively communicate that reputation. Having a great reputation reflected online can  dramatically influence both hiring and retention. It is important for companies to build and  protect the brand not only from the perspective of their members, but also from the  perspective of employees and potential employees.  


The 2015 Employer Branding Study by Career Arc (see below) found that: 


  • 75% of job seekers consider an employer's brand before even applying for a job.
  • Strong employer brand discourages early departures: New hires are 40% less likely to leave after the first 6 months.
  • 62% of job seekers visit social media channels to evaluate an employer’s brand.
  • 15% of job seekers first visit employer review sites and although this ranks third on the list of go-to sources for brand insight, 82% of job seekers reported they were likely to visit review sites in the course of researching an employer's brand.

Additional Statistics: 


  • 69% would not take a job with a company that had a bad reputation, even if they were unemployed! (source)
  • The majority of job seekers read at least six reviews before forming an opinion of a company. (Glassdoor U.S. Site Survey, January 2016)
  • 62% of Glassdoor users agree their perception of a company improves after seeing an employer respond to a review. (Glassdoor U.S. Site Survey, January 2016)
  • 61% of Glassdoor users report that they seek company reviews and ratings before making a decision to apply for a job. (Glassdoor U.S. Site Survey, January 2016).

DAYTA Marketing is a strategic partner of the Minnesota Credit Union Network. For more information, contact MnCUN Vice President – Network Service Corporation John Ferstl by email or at (651) 288-5505.

Minnesota Credit Union Network
555 Wabasha Street N, Suite 200
St. Paul, MN 55102

(651) 288-5170
(800) 477-1034