Volume 5, Issue 45
MnCUN holds Life Simulation to Help Credit Unions Better Serve Low Income Members
Last week, 80 credit union professionals took part in a Life Simulation designed to help sensitize credit union employees, volunteers, and management to the financial needs of low-wage working families.
During the three-hour activity, participants were grouped into “families” struggling to make ends meet in a simulated month of four fifteen minute weeks. Each participant played a unique role within the family. These simulated families visited a variety of booths, including a school, employer, pawn shop and payday lender. Through the exercise, they encountered events & financial crises faced by many low-income Americans, including eviction, loss of utilities, lack of reliable transportation, crime, and the moment-to-moment stress of making ends meet. At the conclusion of the exercise participants shared their experiences and emotions in a powerful debriefing session.
“As a volunteer, I watched the room go from calm to chaotic in an hour. Seeing people try to make the best use of their time and resources gave me a closer look at the daily decisions many our members must make,” said City & County Credit Union Marketing Specialist Laura Jorris. “I walked away with a deeper commitment to educating our staff, members and community about personal finance and the resources available to make managing money easier.”
The event was hosted by the Minnesota Credit Union Network and supported by the Minnesota Credit Union Foundation. The event was run by volunteers of the Minnesota Credit Union Network young professionals group, The Crew.
With questions about hosting a Life Simulation at your credit union, or with a community partner, please contact Minnesota Credit Union Foundation Executive Directory Lyndsay Miller by email or by phone at 651-288-5517.
Apply for the 2017 CUNA Diamond Awards
Applications are now being accepted for the 2017 Diamond Awards, an annual credit union industry competition hosted by the Credit Union National Association (CUNA) Marketing & Business Development Council.
Every year, the Diamond Awards recognize the creative excellence and outstanding results of projects, campaigns and events across 30 award categories. Entries are judged based on the following criteria: creativity, design and production, copy and communication, and strategy and results.
Award categories include:
- Annual Reports
- Brand Awareness
- Business/SEG Development(Results required)
- Commercial Video – Single or Series(Results required)
- Complete Campaign(Results required)
- Content Marketing
- Credit Union Association/League or CUSO Marketing
- Cutting Edge(Results required)
- Diamond in the Rough(Results required)
- Digital Advertising(Results required)
- Direct Mail – Single or Series(Results required)
- Financial Education
- Internal Marketing Recognition/Incentive Campaign
- Member or Trade Publications
- Membership Marketing
- Microsite(Results required)
- One-Time Event
- Ongoing Event
- Plastic Access Card Design
- Point of Sale Display & Retail Merchandising
- Print Ad(Results required)
- Radio – Single or Series(Results required)
- Re-Brand/New Corporate Identity
- Segmented Marketing(Results required)
- Social Media(Results required)
Early bird applications are being accepted until December 19. The final submission deadline is January 13, 2017.
For more information about the 2017 Diamond Awards and to submit an entry, visit the Diamond Awards webpage.
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CO-OP Financial Services Offering Identity Fraud Webinar
Join CO-OP’s resident fraud expert, John Buzzard, and special guest, Seth Ruden, Senior Fraud Analyst with ACI Worldwide, as they explore this month’s FraudBuzz lead topic: Identity Crisis: Best Practices on Accurately Identifying the Member. The one hour webinar will be held at 1 p.m. on Thursday, Nov. 17.
During the session you will:
- Develop a whole new set of best practices.
- Learn about the latest fraud and risk scenarios to watch out for.
- Collaborate on a meaningful level with other like-minded credit unions.
- Separate facts from fiction within the fraud landscape.
To register for the webinar, visit CO-OP Financial Services online. For more information about CO-OP Financial Services, contact MnCUN Director of Business Development Kris Jacobsen by email or by phone at 651-288-5515.