The Pulse (11-12-14)



The Pulse (11-12-2014)

November 12, 2014 ● Volume 03, Issue 45


The Pulse Archive

Credit Union News


All Minn. credit union-endorsed candidates win 2014 congressional races

On Nov. 4,  36 U.S. Senate races were on the ballot across the country, 21 of which were held by Democrats. Republicans needed to achieve a net gain of six seats to retake the majority. They won at least ten races, including some in traditional Democrat strongholds, and will have at least 52 seats and control of the Senate in January 2015. In Minnesota, Sen. Al Franken (D), a strong supporter of credit unions, defied the national trend and gained an easy victory over businessman Mike McFadden. MnCUN endorsed Sen. Franken’s reelection campaign and CULAC, the federal political action committee of CUNA, supported him financially to the maximum amount.

Republicans in the U.S. House of Representatives, already firmly in the majority, expanded their control by at least 10 seats, giving them their largest margin in the lower chamber since 1946. As in the Senate, though, Minnesota defied national trends and reelected all incumbents running for the House. Victors included MnCUN-endorsed candidates Erik Paulsen (R-3rd) and Tom Emmer (R-6th), both of whom have proven to be true champions for credit unions. Most of the races in Minnesota were won decisively in relatively safe seats, with the exception of Reps. Collin Peterson (D-7th) and Rick Nolan (D-8th). Rep. Peterson, with strong backing from MnCUN and CULAC, was able to fend off a tough challenge from State Sen. Torrey Westrom in the closest race he’s had in 20 years.

Rep. Nolan’s margin of victory was even smaller, and he eked out a slim one percent victory over businessman Stewart Mills. Nolan, since being elected in 2012, has been one of the strongest credit union supporters in Congress and credit unions were there to help him cross the finish line. Four credit unions participated in partisan communications in support of Rep. Nolan’s campaign, resulting in nearly 70,000 mailers going out to credit union members to educate them on the depth of his support for credit unions. In a race decided by 3,500 votes, this partisan communication played a large role in helping Rep. Nolan win reelection.

“I want to thank each of the credit unions who helped our partisan communication effort in support of Rick Nolan in the 8th District,” said MnCUN President & CEO Mark Cummins “Our efforts in this campaign will cement an already close relationship with Congressman Nolan, and send a message to others that we support those that take a stand on issues important to credit unions.” 

For additional information on campaign activities visit the campaigns and elections page of the network website. With questions, contact MnCUN Political Advocacy Director Ryan Smith at (651) 288-5533.              



Minnesota credit union see success in state races

Credit unions, the Credit Union National Association (CUNA) and the Minnesota Credit Union Network took an active role in the recent mid-term elections, held on Nov. 4. Credit unions have been actively engaged in state-level campaigns and fundraising for Credit Union Volunteer Committee (CUVOL), our state Political Action Committee (PAC), as well as for Credit Union Legislative Action Committee (CULAC), our federal PAC.

In statewide races, Gov. Mark Dayton, with support from CUVOL – the state political action committee, achieved a six-point victory over Hennepin County Commissioner Jeff Johnson. Democratic incumbents and credit union supporters Rebecca Otto and Lori Swanson were easily reelected State Auditor and Attorney General, respectively, while former State Rep. Steve Simon was elected Secretary of State in a tight race. CUVOL supported all three of these candidates, and we look forward to continuing to work with them.

In the State House elections, Republicans broke up the Democrat’s one-party hold at the state Capitol, likely winning a total of 72 seats. While there are several races there are some races that can likely expect a recount, Republicans have taken back control of one chamber after two years of complete Democratic control. CUVOL supported a total of 71 candidates in House races across the state, and 67 of those candidates won outright. Support was spread evenly across both parties as CUVOL, like CULAC, does not consider party registration when supporting candidates.

"Overall, Tuesday was a great day for credit unions across Minnesota. We are ideally positioned at both the state and federal levels to help advance credit union policies and allow us to continue serving members to the best of our abilities," said MnCUN Vice President - Governmental Affairs Mara Humphrey. "On behalf of the Board and the staff here at the Network, I want to thank you for your continued engagement in our political efforts."

For additional information on campaign activities visit the campaigns and elections page of the network website. With questions, contact MnCUN Political Advocacy Director Ryan Smith at (651) 288-5533.              


Credit Union Day at the Capitol 2015 – registration open

The State Legislature will convene for its next session on Tuesday, Jan. 6, when legislators from across the state will assemble in St. Paul to begin the process of governing Minnesota. As they start to introduce bills and hold hearings, it is essential that our state's lawmakers hear from credit unions on the issues that would affect them.

With 1.6 million members, credit unions are an important cog in the financial services marketplace and are recognized as local, trusted financial institutions that provide tremendous benefits to the communities they serve. Help us share with legislators from both parties in the State House and Senate that Credit Unions are Minnesota Minded!

Credit Union Day at the Capitol attendees will begin the day hearing critical legislative updates and receiving first-hand knowledge from key legislators about the 2015 Legislative Session. The event will culminate with visits to the State Capitol to meet with representatives and senators to discuss issues important to credit unions. Lastly, attendees will conclude the day with a late-afternoon reception that will provide the opportunity to network with other credit union professionals and volunteers.

For additional information visit the Credit Union Day at the Capitol page of the Network website. With specific questions about this event, please contact Sue Groskreutz by email or at (651) 288-5521.  

Together we are stronger!

The strength of the Minnesota Credit Union Network is our unity and our willingness to work cooperatively. Not only do credit unions help each other as a part of the cooperative movement, but MnCUN also spearheads the state's credit union advocacy efforts and communicates with a broad base of legislators on behalf of credit unions.

The strength that comes from joining together to advocate for the credit union movement and 1.6 million Minnesota credit union members is immeasurable. In addition to legislative initiatives in the state, MnCUN member credit unions are a part of the industry's national advocacy efforts through the three-tiered system of CUNA, MnCUN and Minnesota credit unions. The Network also works to enhance your consumer awareness efforts by delivering messages to the general public on the credit union difference.

We are acutely aware of the challenges and opportunities credit unions face in today's changing financial environment. Our staff of professionals is dedicated, experienced and passionate. Through specialized expertise and innovative services, our members can be sure to receive the assistance you need – when you need it.

Affiliation is key to our success and to the success of the industry. We appreciate the opportunity to serve credit unions across the state, working together to meet the present and future challenges. With questions about your membership with the Minnesota Credit Union Network, visit the MnCUN Membership page of the Network website or contact MnCUN Vice President – Association Services Kristina Wright by email or phone at (651) 288-5507.



2015 Crew Ambassador – applications now being accepted

Applications are being accepted through Dec. 16 for the 2015 MnCUN Crew Ambassador. Through the Crew Ambassador program, one young professional (age 35 and under) from a Minnesota credit union will be selected to serve as a leader for his or her peers who are part of The Crew.

The Crew Ambassador has the unique opportunity to grow personally and professionally through various leadership development experiences. This person helps represent The Crew and other young credit union professionals in Minnesota at MnCUN events and other opportunities including the CUNA Governmental Affairs Conference.

The Crew Ambassador will also be a key component in helping MnCUN further develop The Crew group and its offerings.

A few benefits received by the Crew Ambassador include:

  • Free registration to all 2015 Crew events
  • Free registration to MnCUN’s CU Day at the Capitol (Jan. 27) and Annual Meeting (April 10-11)
  • Industry recognition on the Crew website and through a feature article in the Pulse newsletter
  • Recognition and speaking opportunities at MnCUN Events
  • A nomination to the Minneapolis/St. Paul Business Journal’s prestigious 40 Under Forty program (made by MnCUN)
  • Networking and leadership development experience
  • Visibility in the Minnesota credit union movement
  • Access to MnCUN Leadership
  • The opportunity to be selected to for a “Crash” scholarship to attend the CUNA Governmental Affairs Conference in Washington, D.C., March 7-13, 2015  

The application, along with a full listing of Crew Ambassador benefits and requirements can be found online. With questions, contact Crew Liaison Laura Whittet by email or by phone at (651)288-5503.



DAYTA Marketing CEO provides social media insight to Crew members

Luke Riordan, CEO of social media marketing company DAYTA Marketing, spoke at the November Crew roundtable about social media and the credit union industry. CEO Luke Riordan provided a history of DAYTA Marketing, along with insights into this communications medium.

DAYTA partnered with MnCUN in 2014. Launched in 2012, DAYTA now has 23 full-time employees and 120 social media clients in a variety of industries, bringing a high level of social media experience to the credit union industry

“Your members are seeking bite-sized information to consume,” Riordan said. “If leveraged properly, you can build brand, trust and top-of-mind awareness through social media.”

While Riordan cautioned that social media presence takes time to build – and it requires consistency and diligence – he said that followers appreciate the education and information that credit unions can provide.

In its work with credit unions, DAYTA learns the intricacies of each institution and then shares (posts, Pins, Tweets, blogs, etc.) valuable content with your social media audience in an appropriate manner. Most importantly, DAYTA will do the work for you, building your audience and dramatically improving your search engine optimization (SEO) through social media strategy.

The second portion of the event was focused on deepening involvement and engagement in the credit union industry. Crew members gained a stronger understanding about the Minnesota Credit Union Network, what it does and how to make the most of the Network’s offerings.

To learn more about this networking group, visit The Crew page of the Network website. With questions or add your name to the Crew database, contact Minnesota Credit Union Network Communications Specialist Laura Whittet by email or at (651) 288-5503.


New video shows value of DE training

The National Credit Union Foundation (NCUF) has released a new video about the Credit Union Development Education (DE) program highlighting the value of the training for attendees. The short video is comprised of attendee testimonials, staff insights and onsite footage of training activities.

The video is available on NCUF's YouTube channel.

DE Training provides critical lessons in cooperative principles, credit union philosophy and international development issues while incorporating challenges credit unions face today. During the week-long program, participants are involved in group exercises, field trips, discussions with speakers from around the credit union system, and are required to complete team projects proposing solutions for credit unions to help alleviate or eliminate challenging situations in any given area. Graduates then earn certification as Credit Union Development Educators (CUDEs). 

“This new video shows the true power and value of DE Training,” said Lois Kitsch, NCUF National Program Manager. “It’s clear that the unique program leaves credit union professionals with many takeaways, both practical ones for their organization and also transforms them personally. 

NCUF contracted with Andy Janning, CEO of NO NET Solutions, to create the new video. Janning chronicled the most recent DE Training for the video and was the resident photographer as well. He also wrote an article for CU Insight following the experience.

Registration is still open for the first two DE training programs of 2015, which will take place Jan. 14-21, 2015 at the American Airlines Training & Conference Center in Dallas, Texas and April 29-May 6, 2015 in Madison, Wis. 

Registration for the trainings can be found on the NCUF website.


Credit Unions in the News

Follow the links on the stories below to read more about the outstanding programs, new initiatives and well-deserved recognition received by your peers recently. Got news of your own? Send stories, pitches, press releases and published articles to MnCUN Director of Communications Connie Kuhn.  

Affinity Plus FCU members and employees scatter kindness in Minnesota on Plus It Forward Day


Consumer lending soars at Lake State CU in 2014


SharePoint CU announces Debt Reduction Contest winner



"Why I Love My Credit Union" campaign reveals the credit union difference – video available

MnCUN switches GREAT platform to increase grassroots effectiveness 



FFIEC releases cybersecurity assessment observations 


NCUA releases credit union service provider portal

NCUA files suit in federal court against Deutsche Bank


FinCEN issues statement supporting banking services to MSBs


Fannie Mae and Freddie Mac create combined mortgage-backed security platform


CFPB releases registration for Pt. 4 of TILA-RESPA Integrated Disclosures FAQ webinar


CFPB publishes new children’s financial literacy website for parents and caregivers


Federal Reserve releases newsletter 


US Supreme Court hears case on Eagan couple’s attempt to rescind mortgage under TILA


Have compliance questions? Contact us.



 CUNA Mutual Group: industry supporter, community partner 

CUNA Mutual Group was created by credit unions and is mutually owned by policyholders. The member companies of CUNA Mutual Group has supported the growth of the credit union movement since 1935. By taking long-term view of the credit union industry, CUNA Mutual Group has the ability to direct efforts and dollars towards products and services that will serve their customers now and into the future.

 The "Support of the CU System" infographic below provides insight into the work of CUNA Mutual Group:



Download the infograpgicTo learn more about CUNA Mutual Group and the products and services it has to offer your credit union and its members, contact John Ferstl, Vice President - Network Service Corporation, by email or at (651) 288-5505.

If this describes you, then you are invited to join The Crew. This group 
If this describes you, then you are invited to join The Crew. This group 

Minnesota Credit Union Network
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(651) 288-5170
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