The Pulse (12-13-16)

Volume 5, Issue 50

The Pulse Archive


Looking Back: 2016 Special Fund Initiatives

Engage and make an impact by supporting Minnesota Credit Union special funds & initiatives – Advocacy, the Foundation, and Awareness.


Advocacy Fund

This fund provides resources to strongly position credit unions on the legislative and political fronts. The Advocacy Fund is proactive in nature, helping to create a strong credit union environment and augment MnCUN’s advocacy efforts. As a restricted fund, expenditures are governed by a committee of credit unions and MnCUN staff.


In 2016, Advocacy Fund dollars supported:

  • MnCUN’s public affairs strategy, with the goal of advocating, educating and positioning credit unions as the best financial partner for Minnesota consumers
  • Grassroots Coordinator program development
  • Support of and participation in the National Conference of State Legislators
  • Grassroots and PAC fundraising collateral
  • Minnesota support of Credit Union House in Washington D.C.
  • Minnesota support of the National Advocacy Fund, coordinated by the Credit Union National Association (CUNA), which financed grassroots advocacy, electoral polling, research, and partisan communications


Minnesota Credit Union Foundation

Focused on financial education and professional development initiatives, the Minnesota Credit Union Foundation is dedicated to providing the resources for credit unions and communities to prosper and thrive. Each year the Foundation commits half of its budget to fund financial education grants, and another quarter of its budget to fund professional development opportunities for credit union staff and volunteers.

The following highlights the Foundation’s efforts in 2016:

  • For the first time, distributed in excess of $2,000 in grants through the Financial & Audit Professionals Grant Fund, established through a generous contribution by Rich Gabrielson, to four credit unions
  • Hosted the 3rd annual Financial Literacy 5K with participation from 16 credit unions
  • Minnesota Credit Unions for Kids hosted four events that raised about $200,000 in donations for Gillette Children’s Specialty Healthcare, Minnesota’s designated Children’s Miracle Network Hospital
  • Minnesota Family Involvement Council awarded $10,000 in scholarships to 16 Minnesota credit union members
  • Distributed over $8,000 in professional development grants to credit union employees, including grants through the small credit union grant program
  • Distributed Financial Education Grants to six credit unions totaling more than $9,000
  • Financially supported the Crew Young Professionals Group to host a Life Simulation for approximately 60 credit union professionals


Awareness Fund

The Credit Union Awareness Fund was established to focus on increasing consumers’ awareness of credit unions through public affairs initiatives, expanding media coverage, and coordinating other visibility opportunities. Expenditures from this fund promote the benefits and value of credit unions, helping to spread the word that credit unions are the best financial choice for consumers. As a restricted fund, expenditures are governed in accordance to the Board’s strategic plan, by a newly formed Awareness Fund Committee of credit unions and MnCUN staff.

In 2016, Awareness Fund dollars supported:

  • MnCUN’s public affairs strategy, with the goal of advocating, educating and positioning credit unions as the best financial partner for Minnesota consumers
  • Generation of over 110 earned media mentions for Minnesota Credit Unions
  • Distribution of nearly 450 Minnesota Credit Union news stories
  • Laying the groundwork for a cooperative Awareness & Reputation effort in 2017 

Contributions to the Advocacy Fund and the Minnesota Credit Union Foundation can be made with your dues payments. Membership packets, which will mail this week, contain a suggested contribution amount as a guide. However, contributions of all sizes are greatly appreciated. Contributions to the Awareness Fund can be made with the special 2017 Campaign Pledge Form.


We thank you for your continued support of the credit union movement, and hope you consider these important initiatives. 





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AmeriCU Mortage Hosting Holiday Happy Hour

On Thursday, Dec. 15, AmeriCU Mortgage will be hosting a holiday happy hour. The event will take place at Punch Bowl Social in St. Louis Park from 5:30 p.m. to 10 p.m.

AmeriCU has been helping credit unions maximize mortgage lending opportunities since 1993, with a passion for member service, innovative loan programs and flexible service options. AmeriCU offers a comprehensive partnership approach focused on expanding your credit union's mortgage offerings to help grow revenues and strengthen relationships. 

AmeriCU Mortgage is a Strategic Partner of the Minnesota Credit Union Network. The Network and CUNA form strategic endorsement relationships with various vendors to help credit unions compete in today’s financial environment.

To RSVP for the happy hour, email AmeriCU Mortgage Business Development Manager Ted Wender.

Minnesota Credit Union Network
555 Wabasha Street N, Suite 200
St. Paul, MN 55102

(651) 288-5170
(800) 477-1034