Membership with the Minnesota Credit Union Network (MnCUN) and the Credit Union National Association (CUNA) ensures powerful credit union advocacy at both the state and national level - plus access to unparalleled compliance, training, peer networking and resources.
Additional 2022 Membership Resources materials are available online, including the Value of Network Membership; Small Credit Union Benefits; and Special Funds information.
Together we have many voices, but share one mission. Membership means you never stand alone. Contact Mark Cummins or Mara Humphrey with questions about your membership.
Minnesota’s Awareness Initiative continues to make strides in boosting consumer consideration of credit unions. At a webinar on Monday, the analytics from the 2021 campaign, December ad recall poll results, and 2022 updates were shared.
Our most recent, year-end, Google Poll noted ad recall of respondents in our target demographic increased from 34% in 2020 to 43% in 2021. Further, 55.2% indicated they are likely or very likely to join a credit union; an increase of over 5 points from the previous year.
2022 will bring new brand concepts, and a major upgrade and redesign of the Your Money Further website. The next phase will also shift focus from Awareness and Consideration to Consideration and Conversion.
Credit Unions are encouraged to continue financial support of the Minnesota Awareness Initiative for 2022. The initiative promotes credit unions to consumers statewide through a cooperative advertising effort, and is an important element of MnCUN’s 50x30 goal – 50% of Minnesotans belonging to a credit union by 2030.
The session was recorded and MnCUN members can access both the video and the slide deck online. Please note a log in is required. With questions, please contact Andrea Molnau, VP Communications & Engagement at email@example.com.
Last week, Dec. 8, the Consumer Financial Protection Bureau (Bureau) published a final rule Facilitating the LIBOR Transition (Regulation Z). The final rule makes several amendments to Regulation Z (12 CFR Part 1026) to account for the sunsetting of the LIBOR indices which is expected to take place in June 2023.
As CUNA reported on Monday, the Senate Finance Committee released the tax provisions of the Build Back Better Act Saturday without expanded Internal Revenue Service (IRS) reporting requirements. CUNA, Leagues, credit unions, and members helped keep the expanded requirements out of the House-passed Build Back Better Act.
MnCUN will continue to monitor the bill’s progress but the provision is unlikely to move forward in the Build Back Better Act.
Thank to our credit union advocates for voicing opposition on this issue.
Once you have access to the MnCUN Mobile App, follow these instructions:
“Request to join” if you aren’t already associated with the particular group and your request will be reviewed within two business days
With questions, please contact Director of Engagement, Ben Hering, via email.
The Minnesota Credit Union Network is pleased to announce the recipients of their annual Minnesota Credit Union Marketing Awards. Winners were honored during a webinar on December 14. The Award program recognize outstanding efforts in the areas of branding, community impact and outreach, digital advertising, video, and complete campaigns.
“Minnesota credit unions are doing remarkable things to grow brand awareness and market to members and nonmembers alike,” said MnCUN Vice President of Communications & Engagement Andrea Molnau. “The statewide awards program was very competitive this year and we would like to congratulate the winners and thank all of the 2021 applicants for their participation.”
Less than $100 million: NorthRidge Community Credit Union, "Member Stories"
$100 million to $250 million: Financial One Credit Union, "Journeys"
$250 to $500 million: SouthPoint Financial Credit Union, "Billboards"
$500 Million to $1 billion: TopLine Federal Credit Union, "Passionate About Helping People"
More than $1 billion, City & County Credit Union, "Inspiration Straight from our Members"
$100 million to $250 million, Financial One Credit Union, "Together"
$250 to $500 million, SouthPoint Financial Credit Union, "Virtual Santa Day"
$500 Million to $1 billion: Ideal Credit Union, "Cybersecurity and Fraud Community and Education Program"
More than $1 billion: Wings Financial Credit Union, "Financial Education"
Less than $100 million: North Star Credit Union, "Switch / Wizard Campaign: It's Like Magic"
$100 million to $250 million: Centricity Credit Union, "CU up North Kids Club & Wanderlust Young Adults Account"
$500 Million to $1 billion, TopLine Federal Credit Union, "New Credit Card Rollout"
More than $1 billion: City & County Credit Union, "Your ride. Your rules. Our low-rates. "
Less than $100 million: North Star Credit Union, "Drowning in Debt, We have you covered umbrella campaign"
$100 million to $250 million, Fulda Area Credit Union, "Comprehensive Marketing Plan Digital Ads"
$250 to $500 million: SouthPoint Financial Credit Union, "Member Help"
$500 Million to $1 billion: TopLine Federal Credit Union, "Instagram Following (Contests)"
More than $1 billion: Royal Credit Union "Geofencing Campaign"
$250 to $500 million: SouthPoint Financial Credit Union, "Every Door Direct Mail"
$500 million to $1 billion: TopLine Federal Credit Union, "HELOC Staycation Direct Mail"
More than $1 billion: City & County Credit Union, "2020 Annual Report | See it, share it, love it."
$250 to $500 million: First Alliance Credit Union, "Advisor Supported Kiosk Video Series"
More than $1 billion, Wings Financial Credit Union, "Member of Opportunity Commercials"
The nearly 50 applications were evaluated by volunteer judges:
LeAnn Case, Senior Vice President of Marketing and Communications, The Servion Group
John Coleman, Marketing Communications Manager, MD/DC Credit Union Association
Lindsey Hefta, Director of Marketing, Dakota Credit Union Association
Carole Langui, Director of Communications, Cooperative Credit Union Association
Sam Plester, Marketing and Communications Director, National Credit Union Foundation
As 2021 is quickly drawing to a close, MnCUN celebrates the accomplishments of the past year. These efforts support of the Network’s mission to ensure the success, growth, and vitality of our member credit unions, and our larger goal of 50x30 - growing membership to 50% of the population by 2030. We collectively should be proud of all that we have accomplished by coming together to meet the needs of Minnesota Credit Union members. Please take a brief moment to view the Year in Review video below summarizing the achievements of the past year.
Please join us for a webinar on Monday, December 13, 2021 from 1 – 2pm, to review the analytics from the 2021 campaign, hear our most recent ad recall poll results, and learn more about what’s coming next in 2022. We will be joined by Christopher Lorence of CUNA Awareness, and Blois Olson of Fluence Media.
The Awareness program has achieved fantastic results, and we’re already building on that success towards an even brighter future. We look forward to a new consumer-focused website, new credit union locator, and brand-new customizable marketing materials focused on elevating the credit union difference and driving consumers to take action to join a credit union. We are excited for the next phase of this incredibly important initiative, and we THANK YOU for your continued support!
The webinar is free although we ask that you please register. The session will be recorded. With questions, please contact Andrea Molnau, VP Communications & Engagement at firstname.lastname@example.org.
The Pulse is MnCUN's newsletter that keeps credit union professionals and board members updated on current news and information.