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There are two opportunities this week to share the credit union advantage and support credit union causes. Tomorrow, July 25 is Miracle Treat Day! $1 or more from every Blizzard® Treat sold at participating DQ® locations will benefit Children’s Miracle Network Hospitals. Through these donations, our local CMN Hospital, Gillette Children's can fulfill their mission to provide treatments and support patients desperately need today, so that they can fulfill their potential for tomorrow! Credit Unions for Kids is a nonprofit collaboration of credit unions, chapters, leagues & business partners from across the country, engaged in fundraising activities that benefit 170 Children’s Miracle Network Hospitals. As our adopted charity of choice, credit unions are the 3rd largest sponsor of CMN Hospitals. Find Participating locations!  This Friday, July 26, the credit union movement will come together to inspire authentic and high-energy conversation about why we love our credit unions under the common hashtag, #ilovemycreditunion.
Here's a quick reminder on how you can make the most of #ILoveMyCreditUnion Day:
Participating in Miracle Treat Day and I Love My Credit Union Day is a fun, high impact way to increase engagement and share the Credit Union Advantage.  The 2024 Minnesota Credit Union Advantage campaign will shift our strategies to a more grassroots effort to engage and share stories about how Minnesota credit unions give Minnesotans an advantage. One of the most important elements of the campaign is storytelling from members about how key products and services helped them in their financial lives.
We need your help to gather these stories! The topic areas we are looking for are as follows:
We want to amplify and highlight these stories in multiple channels that include the Minnesota Financial Advantage podcast presented by MN Credit Unions, as well as streaming audio ads across the state. Our podcast will be featured on the PodMN network, and our streaming ads will run across multiple podcast and radio streaming platforms in Minnesota. In order to do this, our team asks that you share your member story and possible interviewees, so we can build a schedule of in-person or zoom interviews and discussions about topics. Those conversations and stories will then be produced and distributed to our targeted audiences beginning in June. Please complete this form by June 14 to have your member story considered. If you have questions or want to discuss further, please reach out to Andrea Molnau, VP Communications and Engagement.  The 2024 Minnesota Credit Union Advantage campaign will shift our strategies to a more grassroots effort to engage and share stories about how Minnesota credit unions give Minnesotans an advantage. One of the most important elements of the campaign is storytelling from members about how key products and services helped them in their financial lives.
We need your help to gather these stories! The topic areas we are looking for are as follows:
We want to amplify and highlight these stories in multiple channels that include the Minnesota Financial Advantage podcast presented by MN Credit Unions, as well as streaming audio ads across the state. Our podcast will be featured on the PodMN network, and our streaming ads will run across multiple podcast and radio streaming platforms in Minnesota. In order to do this, our team asks that you share your member story and possible interviewees, so we can build a schedule of in-person or zoom interviews and discussions about topics. Those conversations and stories will then be produced and distributed to our targeted audiences beginning in June. Please complete this form by June 14 to have your member story considered. If you have questions or want to discuss further, please reach out to Andrea Molnau, VP Communications and Engagement. Fluence Media and American Strategies shared the results of the biennial public opinion poll conducted in March 2024 in a webinar last week.
The poll is designed to better understand Minnesota consumers’ perceptions of financial institutions and gauge their attitudes and knowledge about the advantage of credit unions. The study tested both attitudinal trends and public affairs opinions. Visit the Member Portal Publications page (login required) to view the recording and access the slide deck. The Minnesota Credit Union Network again worked with Fluence Media and American Strategies in March 2024 to conduct our biennial public opinion poll. The poll is designed to better understand Minnesota consumers’ perceptions of financial institutions and gauge their attitudes and knowledge about the advantage of credit unions. The study tested both attitudinal trends and public affairs opinions.
Please join us for a webinar to hear key findings and look at the results, trends, and perceptions Minnesotans have about credit unions on Thursday, April 11 at 10:00 am. The webinar is free, but we ask that you please register. Thank you to the credit unions that donated to the MnCUN Awareness Fund. We look forward to launching the Minnesota’s Credit Union Advantage Initiative this spring. As we shift the campaign back to a Minnesota-specific initiative, our objective for 2024 is to further grow credit union knowledge and interest across Minnesota by telling member stories, amplifying our values, and sharing insights about the advantage of being a Minnesota credit union member. The theme “Minnesota’s Credit Union Advantage” will illustrate that we’re not just different, but better.
The MnCUN Awareness Fund Committee recently met to approve the budget and tactical aspects of the initiative. Plans include:
Credit union engagement opportunities in the initiative include a new Minnesota Credit Union Directory, access to updated Consumer Research, and social content to like and share. Credit unions who contributed to the fund will also receive the “Advantage” Asset toolkit; staff participation in regional events, and a promotional toolkit for our CU Day at the Fair. Watch for additional information in the coming weeks. With questions, contact MnCUN Vice President - Communications and Engagement Andrea Molnau.
As we shift the campaign back to Minnesota-specific initiative, our objective for 2024 is to further grow credit union knowledge and interest across Minnesota by telling member stories, amplifying our values, and sharing insights about the advantage of being a Minnesota credit union member. The theme “Minnesota’s Credit Union Advantage” will illustrate that we’re not just different, but better. Tactical plans include a new Minnesota Credit Union Directory; Streaming Audio and digital ads, social media content, out of home ads, cooperative regional events, and a “Credit Union Member Day” at the 2024 Minnesota State Fair.
To cooperatively finance this campaign, we are seeking pledges of financial support to the Minnesota Credit Union Awareness Fund. While we encourage credit unions to donate at the suggested level, donations of all amounts or in-kind contributions are welcome. Find out more by reviewing the 2024 Minnesota Awareness Preview webinar recording (note MnCUN login required) or visit mncun.org/awareness-campaign. With questions, contact MnCUN Vice President - Communications and Engagement Andrea Molnau. MnCUN looks forward to developing the next initiative highlighting the “Credit Union Advantage” across Minnesota. Our objective for 2024 is to re-energize and amplify a Minnesota-based campaign to share the advantage credit unions bring Minnesota consumers.
Join MnCUN to learn more about Minnesota's Credit Union Advantage initiative and the changes ahead for consumer awareness efforts in 2024 on Nov. 29th at 2:00 p.m. Content will include an overview of the new direction, tactical plans and funding model. The webinar is free and will be recorded. We do ask that you please register. With questions, contact Andrea Molnau by email or 651-288-5527. The Minnesota Credit Union Network is excited to share Minnesota’s new direction for 2024 credit union consumer awareness efforts and ask for your credit union’s support. As part of Network 2.0, we have been having conversations with our members across the state on how we can partner, including the best way to amplify credit union values across Minnesota together. We worked with the Awareness Fund Committee to outline a 2024 direction and strategy that MnCUN’s Board of Directors supported at their recent meeting.
Collaboratively, we look forward to developing the next initiative highlighting the “Credit Union Advantage” across Minnesota. Our objective for 2024 is to re-energize and amplify a MN-based campaign to share the advantage credit unions bring Minnesota consumers. To cooperatively finance this campaign, we are seeking pledges of financial support to the Minnesota Credit Union Awareness Fund. We have adjusted our suggested contributions to reflect the change in strategy and current economic uncertainty. While we encourage credit unions to donate at the suggested level, donations of all amounts or in-kind contributions are welcome. The national Your Money Further program is also evolving in 2024. CU Awareness recently announced a new partnership with Union Credit, and MnCUN’s current program licensing agreement will expire on 12/31/23. While all credit unions will continue to be listed on YourMoneyFurther.com, Minnesota credit unions who participated in the campaign previously will no longer be listed as “preferred” unless they subscribe directly with CU Awareness. We are proud of MnCUN’s leadership and contributions to CUNA’s national awareness efforts. We are hosting a webinar on Nov. 29 at 2:00 p.m. to share additional details and ways your credit union can be involved in 2024. The webinar is free and will be recorded. We do ask that you please register. To learn more and pledge your support, visit mncun.org/awareness-campaign. |
The PulseThe Pulse is MnCUN's newsletter that keeps credit union professionals and board members updated on current news and information. Archives
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