Learn More about Minnesota's New Awareness Initiative "It's a Credit Union Thing"

Credit unions across Minnesota are joining forces for a bold, collaborative consumer awareness campaign — and it’s launching this summer! 

​Designed to raise awareness, grow membership, and educate Minnesotans on what makes credit unions different, the campaign features fresh creative, relatable storytelling, and a confident message: “It’s a credit union thing.”  

The effort targets younger audiences (ages 25–49) who are making major life and financial decisions — and may not yet fully understand how credit unions can support them. Our primary goal is to increase awareness of Minnesota Credit Unions and knowledge on what makes us unique, in order to assist in driving membership growth. We’ll do so by engaging the next generation of members where they live, work and play, and showing up in environments they turn to for education and information within their communities.

Join MnCUN and our new creative agency Haberman to hear a deeper dive into our new strategy on Tuesday, June 17th from 2-3pm. You'll learn more about our target audience, creative direction and media plans. The webinar is free but we ask you please register. The session will be recorded. ​

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Register Now