New Statewide Consumer Awareness Campaign to Launch This Summer – It’s a Credit Union Thing!

​We were thrilled to share a sneak peek of Minnesota’s bold new consumer awareness campaign - unveiled at the 2025 Accelerate Conference. This statewide initiative aims to boost awareness of credit unions and highlight what makes us different—our not-for-profit model, personalized service, community impact, and century of trust.

​​Built around the theme “It’s a credit union thing,” the campaign is designed to spark curiosity and understanding, especially among younger Minnesotans with major life goals on the horizon.

A comprehensive toolkit will be available to member credit unions this summer to support local marketing and engagement efforts. With shareable creative assets, video content, and grassroots strategies, you’ll have everything you need to bring the campaign to life in your community.

​We’re excited about the momentum and can’t wait to share more as materials are finalized. Stay tuned—and get ready to show Minnesotans just how credit unions are in step with them, all the way.